Email Marketing vs. SMS Marketing: We compare two powerful digital techniques
Posted: Tue Dec 03, 2024 10:14 am
Email Marketing vs. SMS Marketing: We compare two powerful digital techniques
We can say that both emails and SMS text messages are two more than adequate channels to increase the number of customers of a brand. In other words, both techniques are defined as reliable elements to establish communication channels with our customers that will generate a positive impact for our brand.
The fact is that, although both are excellent techniques, it is true that there are differences between them that must be known before carrying out any strategic business action. Therefore, in today's article we want to share with you what each of these tools can contribute to your company, as well as the particular advantages of each one and the similarities between them.
But… let’s not lose our good habits: first things first, and before anything else we want to define exactly what each technique is about.
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What is Email Marketing?
What are its main advantages?
What is SMS Marketing?
What are its main advantages?
Main differences between Email Marketing and SMS Marketing
What is Email Marketing?
We are tired of telling you how positive Email Marketing is as a communication and promotion channel for your company. And, on this occasion, we will do it once again. Because Email Marketing is a direct channel between brand and user, which allows you to adapt ad hoc content to each consumer, and thus achieve a greater return on investment. It is a direct technique, but not at all intrusive, since it is the user themselves who accepts in advance to receive said information in their inbox.
What are its main advantages?
It is a direct channel of information and communication
It strengthens the company's brand image
It allows you to promote and sell products and services more directly
It achieves user loyalty (as long as we offer them quality content)
It offers extensive possibilities for analyzing and measuring statistics.
It allows you to save money and resources (as it is economical and can be easily automated)
5 ways in which Email Marketing can contribute to SEO
What is SMS Marketing?
SMS Marketing, on the other hand, can be defined as the sending of text messages or SMS in bulk, to communicate offers, updates, promotions, alerts, etc. to those people who - as in Email Marketing - have previously agreed to receive communications from the brand, so it cannot be considered an intrusive technique either.
Since it is reflected directly on the user's mobile screen, and taking vp technical email lists into account that - today - there is not a single user who leaves home without their device, or who goes more than 20 minutes without glancing at their screen, we can understand why SMS Marketing is as successful as it is.
What are its main advantages?
It is an economic technique
Allows you to customize shipments
It is a direct channel , and its use is not as widespread as that of Email Marketing.
It has a high opening ratio
Allows you to analyze statistics such as openings, delivered, pending and undelivered.
Main differences between Email Marketing and SMS Marketing
Analyzing all the above data, we can conclude that there are many similarities between Email Marketing and SMS Marketing (such as that both allow for personalized content and become really economical techniques compared to others in the same field), however, it is also true that we can talk about some differences:
On the one hand, one of the major differences between the two is the opening rate , since while SMS achieves opening percentages and ratios that are around 90%, Email achieves them in a lower way.
But, on the other hand, the possibility of studying statistics is much broader in Email than in SMS, given the nature of the tool.
And, for its part, despite the fact that both are economical techniques, SMS Marketing slightly surpasses Email in terms of cost .
We can say that both emails and SMS text messages are two more than adequate channels to increase the number of customers of a brand. In other words, both techniques are defined as reliable elements to establish communication channels with our customers that will generate a positive impact for our brand.
The fact is that, although both are excellent techniques, it is true that there are differences between them that must be known before carrying out any strategic business action. Therefore, in today's article we want to share with you what each of these tools can contribute to your company, as well as the particular advantages of each one and the similarities between them.
But… let’s not lose our good habits: first things first, and before anything else we want to define exactly what each technique is about.
Post Content
What is Email Marketing?
What are its main advantages?
What is SMS Marketing?
What are its main advantages?
Main differences between Email Marketing and SMS Marketing
What is Email Marketing?
We are tired of telling you how positive Email Marketing is as a communication and promotion channel for your company. And, on this occasion, we will do it once again. Because Email Marketing is a direct channel between brand and user, which allows you to adapt ad hoc content to each consumer, and thus achieve a greater return on investment. It is a direct technique, but not at all intrusive, since it is the user themselves who accepts in advance to receive said information in their inbox.
What are its main advantages?
It is a direct channel of information and communication
It strengthens the company's brand image
It allows you to promote and sell products and services more directly
It achieves user loyalty (as long as we offer them quality content)
It offers extensive possibilities for analyzing and measuring statistics.
It allows you to save money and resources (as it is economical and can be easily automated)
5 ways in which Email Marketing can contribute to SEO
What is SMS Marketing?
SMS Marketing, on the other hand, can be defined as the sending of text messages or SMS in bulk, to communicate offers, updates, promotions, alerts, etc. to those people who - as in Email Marketing - have previously agreed to receive communications from the brand, so it cannot be considered an intrusive technique either.
Since it is reflected directly on the user's mobile screen, and taking vp technical email lists into account that - today - there is not a single user who leaves home without their device, or who goes more than 20 minutes without glancing at their screen, we can understand why SMS Marketing is as successful as it is.
What are its main advantages?
It is an economic technique
Allows you to customize shipments
It is a direct channel , and its use is not as widespread as that of Email Marketing.
It has a high opening ratio
Allows you to analyze statistics such as openings, delivered, pending and undelivered.
Main differences between Email Marketing and SMS Marketing
Analyzing all the above data, we can conclude that there are many similarities between Email Marketing and SMS Marketing (such as that both allow for personalized content and become really economical techniques compared to others in the same field), however, it is also true that we can talk about some differences:
On the one hand, one of the major differences between the two is the opening rate , since while SMS achieves opening percentages and ratios that are around 90%, Email achieves them in a lower way.
But, on the other hand, the possibility of studying statistics is much broader in Email than in SMS, given the nature of the tool.
And, for its part, despite the fact that both are economical techniques, SMS Marketing slightly surpasses Email in terms of cost .