Marketing is one of the key areas of any business or company. Unfortunately, it is an area where the rigor that exists in finance is sometimes lacking.
During my professional experience I have seen companies of all sizes that wasted money on original but ineffective marketing actions. On the other hand, the rise of online marketing has not helped to improve the marketing of smaller companies either. Some have turned the Internet into a profitable and key channel belgium whatsapp mobile phone number list for their marketing strategy, but many others have thought that by having a Facebook page or a website they had already done all the marketing work. But despite all this, those of us who have been using marketing for some time as a tool to generate sales, a key objective for any company, know that marketing has some universal laws that we must always try to comply with:
The Law of Leadership: undoubtedly one of the most important and best-known laws of marketing. There are hundreds of examples of leading companies and brands that were the first to do something. In business, the fast one increasingly eats the slow one, and the Law of Leadership states that it is better to be the first than to be the best. Because, as in so many cases, Danone is an example within the yogurt category, whoever gets there first not only positions themselves first in the mind of the customer but can also make their brand the name of the category.