Endomarketing: what is it and why does your company need to look into it?
Posted: Tue Dec 03, 2024 10:09 am
Taking care of a company is not just about services, products and customers and, for everything to flow in the best possible way for results, it is necessary to care about employees and that is why internal marketing is so important.
Professionals are the company's and brand's greatest spokespeople, and for them to perform well, it is essential to have motivation, appreciation and strategic actions for this audience.
Is your company already looking into internal marketing and becoming a desirable place for other employees? Learn more about it right now!
What is internal marketing?
Increasingly talked about and valued in recent years, internal marketing is a strategy focused on internal company actions that aim to promote a good image of the organization among employees.
Employees are those who are familiar with the processes, tools vp safety email lists and structures and spend a large part of their days and weeks at the company, right? Therefore, it is essential that they are well received and feel comfortable in this environment.
Having employees who feel good within a company is crucial, after all, they will be great allies in conquering space in the market. Remember that internal audiences who speak badly of the organization affect the brand's name and drive away consumers, which is a major problem for the business.
Therefore, not only looking at customers, having a vision and care for your internal audience is essential for brand promotion, health and growth.
It is worth mentioning that despite the name, internal marketing is not a unique action of the marketing team and it is important that HR teams are aligned and involved in these actions.
Endomarketing x employer branding x internal communication
With so many existing terms, it is common for companies to not know exactly where to go and fail to look at all the necessary fronts and strategies.
It is natural that internal marketing is often confused with employer branding or internal communication, so let's talk a little about them so that there are no doubts about the actions.
Employer branding is a set of techniques and tools to strengthen the brand as a good employer , reinforcing the positive aspects of working at the company to increase the degree of belonging of employees and encourage other professionals to want to be part of the experience.
In other words, in addition to being a strategy that targets only the internal public, this is a way of attracting new people and making the company a desirable place in the job market.
The great thing about the strategy is the adoption of practices that promote the organization as a positive environment for people, establishing itself as a reference and a place where people want to work.
Thus, while internal marketing actions are focused on the internal team with the aim of informing, engaging, motivating and making them belong to the environment, Employer Branding goes further and takes this concept to the market as well.
Internal communication is the transmission and sharing of relevant information and strategies within an organizational environment.
Good internal communication is essential to ensure that all employees are on the same page regarding the company's decision-making. Its main objective is to keep talent aligned and engaged with the company's goals, strategies and discourse.
Internal communication , in itself, involves information processes. In other words, it is used to transmit information from an organization through internal channels or from leaders to employees.
When we talk about Internal Marketing, we are referring to the encouragement and interaction between employees and the company. Therefore, this term does not only refer to the ways in which employees will receive information, but also to the actions developed to create a relationship with these professionals.
Therefore, internal communication is part of internal marketing, but it is not the only strategy adopted within it. Likewise, internal marketing is crucial for a good employer branding strategy for the external public.
Even if they have different concepts and objectives, it is important that these actions go hand in hand and are part of a larger strategy for your internal and external audience in promoting the brand.
Professionals are the company's and brand's greatest spokespeople, and for them to perform well, it is essential to have motivation, appreciation and strategic actions for this audience.
Is your company already looking into internal marketing and becoming a desirable place for other employees? Learn more about it right now!
What is internal marketing?
Increasingly talked about and valued in recent years, internal marketing is a strategy focused on internal company actions that aim to promote a good image of the organization among employees.
Employees are those who are familiar with the processes, tools vp safety email lists and structures and spend a large part of their days and weeks at the company, right? Therefore, it is essential that they are well received and feel comfortable in this environment.
Having employees who feel good within a company is crucial, after all, they will be great allies in conquering space in the market. Remember that internal audiences who speak badly of the organization affect the brand's name and drive away consumers, which is a major problem for the business.
Therefore, not only looking at customers, having a vision and care for your internal audience is essential for brand promotion, health and growth.
It is worth mentioning that despite the name, internal marketing is not a unique action of the marketing team and it is important that HR teams are aligned and involved in these actions.
Endomarketing x employer branding x internal communication
With so many existing terms, it is common for companies to not know exactly where to go and fail to look at all the necessary fronts and strategies.
It is natural that internal marketing is often confused with employer branding or internal communication, so let's talk a little about them so that there are no doubts about the actions.
Employer branding is a set of techniques and tools to strengthen the brand as a good employer , reinforcing the positive aspects of working at the company to increase the degree of belonging of employees and encourage other professionals to want to be part of the experience.
In other words, in addition to being a strategy that targets only the internal public, this is a way of attracting new people and making the company a desirable place in the job market.
The great thing about the strategy is the adoption of practices that promote the organization as a positive environment for people, establishing itself as a reference and a place where people want to work.
Thus, while internal marketing actions are focused on the internal team with the aim of informing, engaging, motivating and making them belong to the environment, Employer Branding goes further and takes this concept to the market as well.
Internal communication is the transmission and sharing of relevant information and strategies within an organizational environment.
Good internal communication is essential to ensure that all employees are on the same page regarding the company's decision-making. Its main objective is to keep talent aligned and engaged with the company's goals, strategies and discourse.
Internal communication , in itself, involves information processes. In other words, it is used to transmit information from an organization through internal channels or from leaders to employees.
When we talk about Internal Marketing, we are referring to the encouragement and interaction between employees and the company. Therefore, this term does not only refer to the ways in which employees will receive information, but also to the actions developed to create a relationship with these professionals.
Therefore, internal communication is part of internal marketing, but it is not the only strategy adopted within it. Likewise, internal marketing is crucial for a good employer branding strategy for the external public.
Even if they have different concepts and objectives, it is important that these actions go hand in hand and are part of a larger strategy for your internal and external audience in promoting the brand.