SaaS for e-commerce: Learning from Boris Returns

[mstajminakter15]

When I joined the SquadS Ventures team, specifically the Boris Returns project, a SaaS integrated with Tiendanube, I was convinced that we had a solid solution. Boris allows e-commerce companies to simplify the management of exchanges and returns through a self-management portal. Everything indicated that it would be something “easy” to offer.

The challenge of selling a SaaS
Selling a SaaS can be more complex than it seems. Even if you have a tool that solves clear problems for online stores, convincing customers of its need is another story. In my experience, I have encountered situations that I had not anticipated.

One of the biggest challenges is market saturation. There are so many canadian biotechnology email list solutions out there that promise to “boost your e-commerce,” standing out and being taken seriously is no easy task. Also, in our case, talking to e-commerce stores about returns and exchanges is, in a way, talking to them about something they want to avoid. We also have to consider that many already have established processes and switching to a new tool can be perceived as a hassle.

To learn more about these challenges and better understand how Boris can help you solve them, I invite you to read our blog on the importance of reverse logistics , where we discuss how good returns management can build customer loyalty.

Persistence and flexibility: lessons learned
In the early days, I faced a lot of frustrations: unanswered emails, last-minute cancelled demos, and low conversion of leads into customers. However, I learned that these are common obstacles in the sales process.

One of the biggest takeaways was the importance of persistence . It’s not enough to just send an email; you have to persist, adjust your approach, and learn from each interaction. Also, flexibility is key: what works for one client won’t necessarily work for another. Sometimes a live demo is ideal, while in other cases, pre-recorded videos are more effective.

Adaptation and the power of after-sales service
Throughout the process, I came to understand that customization and personalization are key to success. Adjusting your approach to each client’s specific needs allows you to communicate the value of the product more effectively. And beyond the sale, offering quality after-sales service is what really makes the difference between a one-time sale and a long-term relationship.