2. Learn which message encourages a response

[Shakil1984]

This test shows how crucial it can be to test different communication channels.

If you want to build popups that make visitors take action, you need the right copy.

One of our customers, SwissWatchExpo, wanted to figure out what would engage their audience best.

They created two versions of a cart abandonment popup with different copy, to see which would win.

A/B testing pop-up windows
In the first version, they wanted to let their shopper know that the product they were about to buy was the last one. This is a great way of creating urgency, and they were able to increase conversions by 17% with this popup.

In the second version, they changed the copy and offered a discount to visitors. With this version, they doubled their results—achieving a 30%+ conversion rate.

A/B testing pop-up windows
As you can see, the second version was the clear winner.

3. Test your offer
BootCuffsSocks decided to create a special campaign for cart abandoners and A/B tested two different offers:

$4.25 store credit
10% off the entire purchase
Let’s take a look at the two offers: