If you are considering livestreaming, here are some helpful tips from Ian Anderson Gray, founder of Seriously Social and a Content Marketing World speaker.HANDPICKED RELATED CONTENT:Ready to Go Live? All You Need to Know NowHow to Get More From Your Livestream After the BroadcastHow to Create Sticky Content With Livestreaming Apps+ Favorite Tech Tools of Content MarketersTo stream or not to streamTo decide whether to go live or prerecord, start by determining the tone you want to set, the level of control you want over the conversation, and the ultimate purpose you are looking to serve.
better option if you answer yes to these questions:Is your switzerland number target audience likely to catch the video while it’s airing and spread the word?Is your audience community large and active enough to drive the level of reach and impact you are looking for?Do your audience insights indicate audience members have an interest in or preference for engaging with your brand through livestreaming?Will the value of your message fade if it isn’t delivered in as timely a way as possible?Does your brand voice and tone align with casual, spontaneous messaging?Is your desired conversation immersive and attention-grabbing enough that audience members won’t mind waiting to provide feedback
until after they finish viewing?Do you have the right mechanisms to monitor the conversation and respond appropriately if your video causes unforeseen consequences? On the other hand, prerecorded video might be the better option if you answer yes to these questions:Do you want to provide a safety net for your presenter(s) in case they lose their train of thought, stumble when speaking, or encounter disruptions?Do you need the ability to edit your message in post-production to ensure that it meets your brand’s quality standards and/or receives the required approvals?Do you want to add interactive features like polling,