10 Essential Tips for Email Marketing Beginners
Posted: Tue Dec 03, 2024 9:44 am
However, each of them wants your email to display correctly on their device. What this means for your design is that you need to make your content mobile-friendly and responsive. So before you press “send” on your next email campaign, make sure to preview how it will look on the most popular screen sizes. Send a welcome email and raise your hand if you like a warm welcome! Trust us; we do it too. So why not satisfy your email subscribers by sending them a welcome email? As mentioned earlier in this article, a welcome email allows you to greet new subscribers, reintroduce yourself, and set the standard for what subscribers can expect from you.
Best of all, these emails provide a great opportunity to redirect subscribers antarctica email list 5644 contact leads to your preference center, where they can modify the type and frequency of emails they receive from you. If you feel it’s necessary, you can also enhance your welcome email a bit to include some company history and behind-the-scenes tidbits, content recommendations, or surprise discounts/promotions. Ditch the "No reply" sender email address if you only handle transactional emails, it's okay to use a "No reply" email address because it won't be able to receive any incoming messages.
But when it comes to any other type of email you send to your subscribers, "No reply" is a no-no. You see, a "No reply" email address gives the impression that your emails are sent by a bot, damaging the intimacy you've built with your target audience. Among other things, the u.S. Can-spam act (a bill that sets national standards for sending commercial email) prohibits the use of "Do not reply" or any similar words as a sender name. Rather than "No reply," choose to use a company or personal name and encourage recipients to send a reply so you can gather much-needed feedback.
Best of all, these emails provide a great opportunity to redirect subscribers antarctica email list 5644 contact leads to your preference center, where they can modify the type and frequency of emails they receive from you. If you feel it’s necessary, you can also enhance your welcome email a bit to include some company history and behind-the-scenes tidbits, content recommendations, or surprise discounts/promotions. Ditch the "No reply" sender email address if you only handle transactional emails, it's okay to use a "No reply" email address because it won't be able to receive any incoming messages.
But when it comes to any other type of email you send to your subscribers, "No reply" is a no-no. You see, a "No reply" email address gives the impression that your emails are sent by a bot, damaging the intimacy you've built with your target audience. Among other things, the u.S. Can-spam act (a bill that sets national standards for sending commercial email) prohibits the use of "Do not reply" or any similar words as a sender name. Rather than "No reply," choose to use a company or personal name and encourage recipients to send a reply so you can gather much-needed feedback.