How to subscribeCover image by Joseph Kalinowski/Content Marketing InstituteRobert RoseRobert RoseRobert is the founder and chief strategy officer of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton. Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September , and was called “a rich and much-needed understanding of content marketing" by Professor Philip Kotler.
Robert is also an early-stage investor and advisor to a switzerland companies email list number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.You can follow him on Twitter @Robert_Rose.EXPLORE CMI BRANDSContent Marketing WorldMarketing Analytics & Data ScienceContent Marketing UniversityContent Marketing AwardsChief Content OfficerWORK WITH USAdvertise/SponsorRequest Consulting ServicesSubmit an ArticleShare/RepublishPost a Job/Find a JobLEARN ABOUT CMIOur StoryOur TeamWhat Is Content Marketing?Contact UsJOIN THE COMMUNITYLinkedinInstagramFacebookYoutubeSlackContent Marketing Certification | Get the Building Blocks for Your StrategyLearn MoreSkip to contentContent Marketing InstituteAdvertiseContact UsSubscribeSearchSearch.
..StoriesResourcesTopicsResearch InsightsTraining & EducationEventsA Quick Audit to See If a COVID- Examby Jodi Harris| Published: May , | Content OperationsNearly every brand has shared content about adapting to the reality of the pandemic. Admirable and effective (if somewhat repetitive), many of these messages have been delivered with sensitivity and shared responsibility.But what about your brand’s content unrelated to COVID-? If your other content doesn’t convey a similar awareness and sensitivity to this all-encompassing issue, you can bet it is affecting your audience’s perception of your brand.