Those two “words” spur people to action.On LinkedIn, Michaela finds both types of users – those motivated to act unassisted and those who need to be told explicitly. “If you want to be a leader, you need to lead people to that next step. I used to avoid this out of fear of coming across as too salesy, but it really didn’t benefit my audience. So, I add a call to action to everything that I do,” Michaela says.Try it yourself: Share one article on your page each weekday.
Alternate between including no call to action and an switzerland business email list explicit CTA. After a few weeks, review the click-through rate in the posts (this tip applies to people who manage Company Pages). Did the explicit CTAs have an impact on the click-through rates?HANDPICKED RELATED CONTENT: Can’t Get That Click? Simple Strategies for CTAs That Convert [Examples]Find your Tickle TrunkIn a Canadian children’s TV series, Mr.in the Tickle Trunk. The title character would retrieve a costume from the trunk and play the associated role.
“I think that everybody should have a Tickle Trunk, even if it’s not a physical box. It’s just things that your audience can associate to identify you with,” says Michaela.A key item in her Tickle Trunk is a coffee mug. One of her first LinkedIn profile photos showed her with a mug. Soon, the mug became tied with her identity. If she posted a photo without it, people would ask, “What happened to the coffee mug?”Michaela says she opted to go along with using the mug for a couple reasons: “I genuinely love coffee, so it works for me to be part of my personal brand.