Copywriter profession: what are the duties, how much does it earn, pros and cons
Posted: Mon Dec 23, 2024 5:52 am
Hello! Eduzillio has compiled a comprehensive dossier on all aspects of a copywriter's work. In this article, we will tell you what the duties of a copywriter include, what are the pros and cons, how much you can earn on texts and how to master this profession.
The work of a copywriter is ideal for those who love and know tunisia phone number how to work with words. The peculiarity of the work of a copywriter on the Internet is that he mainly works with commercial (selling) texts.
In addition, copywriters can create: texts for websites, presentations, advertising texts and slogans, names (brands, products, etc.), articles, press releases, video scripts, adaptation of translations, etc. There is a separate area of work, SEO copywriting (or LSI copywriting), where copywriters are required to have experience working with search engines and skills in optimizing texts for SEO promotion.
Most often, copywriters are employed by digital agencies or online stores, or work as independent authors. Copywriters take part in all stages of work on a project from the brief to optimization (making changes to a working project) and are actively immersed in the client's marketing goals. They work in a team or under the guidance of either a content manager or an art director.
Job responsibilities of a copywriter
Having studied several dozen copywriter vacancies, we have collected the most frequently repeated job responsibilities of a copywriter :
participation in briefings with clients and brainstorming sessions;
naming (names of new companies, products, etc.);
preparation and editing of commercial texts according to technical specifications;
preparation and editing of articles;
preparing content for social networks;
writing video scripts;
preparation of presentation texts;
creation of information occasions;
preparation of news materials and press releases;
preparation of reports;
text editing;
optimization of old texts on technical specifications;
In addition, the copywriter actively works with clients to collect information about the project and understand the goals of the advertising campaign; conducts interviews; collects information about the needs of the audience using open sources (statistics, media, blogs, forums, etc.). These actions are necessary to prepare the basis for creating high-quality and effective texts.
The work of a copywriter is ideal for those who love and know tunisia phone number how to work with words. The peculiarity of the work of a copywriter on the Internet is that he mainly works with commercial (selling) texts.
In addition, copywriters can create: texts for websites, presentations, advertising texts and slogans, names (brands, products, etc.), articles, press releases, video scripts, adaptation of translations, etc. There is a separate area of work, SEO copywriting (or LSI copywriting), where copywriters are required to have experience working with search engines and skills in optimizing texts for SEO promotion.
Most often, copywriters are employed by digital agencies or online stores, or work as independent authors. Copywriters take part in all stages of work on a project from the brief to optimization (making changes to a working project) and are actively immersed in the client's marketing goals. They work in a team or under the guidance of either a content manager or an art director.
Job responsibilities of a copywriter
Having studied several dozen copywriter vacancies, we have collected the most frequently repeated job responsibilities of a copywriter :
participation in briefings with clients and brainstorming sessions;
naming (names of new companies, products, etc.);
preparation and editing of commercial texts according to technical specifications;
preparation and editing of articles;
preparing content for social networks;
writing video scripts;
preparation of presentation texts;
creation of information occasions;
preparation of news materials and press releases;
preparation of reports;
text editing;
optimization of old texts on technical specifications;
In addition, the copywriter actively works with clients to collect information about the project and understand the goals of the advertising campaign; conducts interviews; collects information about the needs of the audience using open sources (statistics, media, blogs, forums, etc.). These actions are necessary to prepare the basis for creating high-quality and effective texts.