Guide to creating permission pass emails
Posted: Mon Dec 23, 2024 5:24 am
Sending permission pass emails in Account Engagement involves a systematic approach.
Here’s a detailed step-by-step guide to help you through the process.
Create a new email template
Include a clear and compelling call to action that aligns with your primary goal of prompting recipients to confirm their subscription to marketing emails. Use a clear and direct CTA such as ‘Confirm subscription’, ‘Stay subscribed’, or ‘Yes, keep me updated’. Ensure the CTA button is prominent and easy to find. Use contrasting colours and place above the buy data for telemarketing fold for better visibility.
Design a user-friendly and mobile-optimised template that follows best practices. For example, ensure your emails are mobile responsive, keep the layout clean and uncluttered, avoid excessive text or complex graphics that might distract from the main message, and use large, readable fonts and concise messaging.
Segment your email list
Identify inactive subscribers by defining what constitutes ‘inactivity’ for your business. This might include recipients who haven’t opened or clicked on your emails in the past three to six months, for example. You can use MCAE segmentation rules to filter and create a list of these inactive subscribers.
Send the permission pass email
Design and list ready to go? Choose an optimal time to send your permission pass email. Avoid sending during peak holiday seasons or times when your audience is less likely to engage. You may want to send a second permission pass email a few weeks after the first as a ‘final chance’ for subscribers to reaffirm their opt-in.
Consider A/B testing to enhance email campaign effectiveness. Select a single element to test, such as the subject line, and run an A/B test using two different versions to determine which generates the highest open rate. For example, ‘We miss you - confirm your subscription’ vs. ‘Stay connected - confirm your email preferences’. You can also test elements within the email content such as text, design, or CTA placement - just remember to keep it to a single element!
Here’s a detailed step-by-step guide to help you through the process.
Create a new email template
Include a clear and compelling call to action that aligns with your primary goal of prompting recipients to confirm their subscription to marketing emails. Use a clear and direct CTA such as ‘Confirm subscription’, ‘Stay subscribed’, or ‘Yes, keep me updated’. Ensure the CTA button is prominent and easy to find. Use contrasting colours and place above the buy data for telemarketing fold for better visibility.
Design a user-friendly and mobile-optimised template that follows best practices. For example, ensure your emails are mobile responsive, keep the layout clean and uncluttered, avoid excessive text or complex graphics that might distract from the main message, and use large, readable fonts and concise messaging.
Segment your email list
Identify inactive subscribers by defining what constitutes ‘inactivity’ for your business. This might include recipients who haven’t opened or clicked on your emails in the past three to six months, for example. You can use MCAE segmentation rules to filter and create a list of these inactive subscribers.
Send the permission pass email
Design and list ready to go? Choose an optimal time to send your permission pass email. Avoid sending during peak holiday seasons or times when your audience is less likely to engage. You may want to send a second permission pass email a few weeks after the first as a ‘final chance’ for subscribers to reaffirm their opt-in.
Consider A/B testing to enhance email campaign effectiveness. Select a single element to test, such as the subject line, and run an A/B test using two different versions to determine which generates the highest open rate. For example, ‘We miss you - confirm your subscription’ vs. ‘Stay connected - confirm your email preferences’. You can also test elements within the email content such as text, design, or CTA placement - just remember to keep it to a single element!