Get started with Marketing Cloud Advertising
Posted: Mon Dec 23, 2024 5:24 am
When campaigns run via Marketing Cloud Advertising, leads captured in ad forms are automatically added to your Salesforce accounts. Meaning they’re immediately available to the sales team for fast follow up, or can be added to lead nurture campaigns using Journey Builder, or Engagement Studio in Account Engagement.
Once again, this prevents GDPR compliance risks but it also allows you to respond quickly and effectively to new leads entering your system.
You’ll be pleased to know that getting started with Marketing buy australia number Cloud Advertising is pretty straightforward. It’s a user-friendly tool that doesn’t have a steep learning curve.
There are three main steps:
Configure Advertising user roles i.e. Admin, Viewer, Channel Manager, etc. You can see which permissions apply to each role on the Salesforce help page.
Assign team members a role i.e. which of your Marketing Cloud users should be assigned as an Admin, Viewer, etc.
Connect ad accounts by navigating to Advertising Audiences > Administration and clicking the icon for the channel you want to connect, then authorising.
Create Advertising Audiences/add to Journey Builder - according to your marketing strategy (don’t skip documenting your strategy before jumping into running ads).
Once again, this prevents GDPR compliance risks but it also allows you to respond quickly and effectively to new leads entering your system.
You’ll be pleased to know that getting started with Marketing buy australia number Cloud Advertising is pretty straightforward. It’s a user-friendly tool that doesn’t have a steep learning curve.
There are three main steps:
Configure Advertising user roles i.e. Admin, Viewer, Channel Manager, etc. You can see which permissions apply to each role on the Salesforce help page.
Assign team members a role i.e. which of your Marketing Cloud users should be assigned as an Admin, Viewer, etc.
Connect ad accounts by navigating to Advertising Audiences > Administration and clicking the icon for the channel you want to connect, then authorising.
Create Advertising Audiences/add to Journey Builder - according to your marketing strategy (don’t skip documenting your strategy before jumping into running ads).