Doing email marketing
Posted: Mon Dec 23, 2024 5:20 am
Email marketing is one of those strategies that is very undervalued by real estate agents. And yet, it is one of the most profitable and flexible ways to advertise.
The great advantage of email is that everyone has an email account. Plus, it's scalable--you can reach thousands of people with the same effort as reaching just one person.
You can do this through email automation , which in a tunisia dial code nutshell means automating a sequence of emails and messages when a new user registers.
The best thing about email marketing is that you set it up once, and it keeps working forever. For example, you can send this sequence when a new lead arrives through your website:
Day 0 - Welcome
Day 1 - What is your ideal home?
Day 4 - Apartments that might interest you
Day 9 - What you should know about buying a house
Day N - Reasons to buy instead of rent
The key is to provide content that your customers want to read. That is, content that is extremely relevant to their interests .
In this blog, for example, we use email marketing to learn more about our own clients.
Our email sequence starts by asking you about your main obstacles as a real estate agent , and over the course of several days it offers you very useful resources to help you sell more. There is no forced sale, because it is about capturing the client's interest little by little.
The great advantage of email is that everyone has an email account. Plus, it's scalable--you can reach thousands of people with the same effort as reaching just one person.
You can do this through email automation , which in a tunisia dial code nutshell means automating a sequence of emails and messages when a new user registers.
The best thing about email marketing is that you set it up once, and it keeps working forever. For example, you can send this sequence when a new lead arrives through your website:
Day 0 - Welcome
Day 1 - What is your ideal home?
Day 4 - Apartments that might interest you
Day 9 - What you should know about buying a house
Day N - Reasons to buy instead of rent
The key is to provide content that your customers want to read. That is, content that is extremely relevant to their interests .
In this blog, for example, we use email marketing to learn more about our own clients.
Our email sequence starts by asking you about your main obstacles as a real estate agent , and over the course of several days it offers you very useful resources to help you sell more. There is no forced sale, because it is about capturing the client's interest little by little.