Introduction to lead magnets and how to promote them
Posted: Tue Dec 03, 2024 9:37 am
Lead magnets help you generate leads and get more subscribers for your business.
This article delves into the following questions:
What is a lead magnet?
How do lead magnets work?
How to plan and create the best lead magnets?
Any ideas and examples of lead magnets?
How to promote lead magnets and attract potential customers?
Take note to create your own lead magnets!
What is a lead magnet?
A lead magnet is a valuable element that helps you capture leads for your online business . It can also be defined as the first step in your lead generation process .
lead magnet attracts leads
For many brands, it means growing an email list that allows jordan phone number list them to further nurture leads.
In practice, a lead magnet can be a valuable resource or benefit that people get in exchange for giving you their contact information, such as email. We'll go over the types of lead magnets later in this article.
Magnet is a very apt term for this tactic, as the items attract your potential customers like a real magnet attracts iron.
A lead magnet has many purposes:
Attract organic search traffic.
Capture the email addresses of potential buyers.
Arouse interest in your products or services.
Establish thought leadership and brand awareness.
In the best case scenario, the lead is so convinced that they want to buy your product immediately.
How do lead magnets work?
Lead magnets provide value to your audience, and in exchange for the value, you get their email addresses or other contact information.
This allows you to stay in touch with leads and nurture them further down the sales funnel.
Here's how they work in practice:
Your potential lead reaches your website or ad.
You promote your lead magnet on the website or in the ad.
The potential lead decides to obtain the item and provides his or her contact information in exchange.
You deliver the item to the email, phone number, app or other given channels.
The lead enjoys the magnet and you have the opportunity to nurture that lead with, for example, email marketing.
In the end, interactions can lead to purchases.
Lead magnets are often also referred to as gated content . This means that the content is not openly available, but behind a “gate” that opens when you submit your contact details.
exchange valuable content for lead's contact details
Lead Magnet Planning
It's important to plan your lead magnets well to attract the right kind of leads. Having a huge email list that doesn't generate sales is pointless.
There are many things to consider when designing the perfect lead magnet that actually converts.
Customer personality and their weaknesses
If you want to get results from your lead magnets, you need to create them from your real customers.
Who are these people? What do they want or need? What kind of pain points do they have in their lives? How can you help them?
Maybe your client is a busy mom with a demanding routine looking for something to ease her daily workload.
You may be directed to people who would be interested in changing their lifestyle in a healthier direction.
Or, is your target audience business owners looking to accelerate their digital marketing?
align your lead magnets with customer personas
Desired action or next step
Maybe your main goal is to grow your contact list, but take some time to think about how you can get even more out of your lead magnet.
If you're going to spend time creating a great resource, why not make it a sales generator too?
What do you want the customer to do next? What should they feel after consuming your materials?
Not an ideal reaction: “This was an enjoyable read. But it’s time to move on. I’m going to unsubscribe from this newsletter I had to subscribe to.”
Desired reaction: “This has convinced me to learn more about this company. I want to know more!”
Funnel Stage
Some magnets work best at the top of the funnel, while others are suitable for the bottom of the funnel.
You don't have to use just one magnet. You can design a new one for each stage of the funnel.
For example, a guide might be a good ToFu magnet, while a discount is more of a BoFu magnet.
Lead Magnet Ideas to Grow Your Email List
Below, I'll present some lead magnet ideas and effective examples of real lead magnets.
I have divided the list into different types of lead magnets: monetary, informational, useful and entertaining.
Monetary Lead Magnets
Monetary lead magnets are something your audience would have to pay for unless they provide their contact information.
Who can resist discounted or free stuff? It's a win-win situation: you get leads and the leads get something for less money.
This article delves into the following questions:
What is a lead magnet?
How do lead magnets work?
How to plan and create the best lead magnets?
Any ideas and examples of lead magnets?
How to promote lead magnets and attract potential customers?
Take note to create your own lead magnets!
What is a lead magnet?
A lead magnet is a valuable element that helps you capture leads for your online business . It can also be defined as the first step in your lead generation process .
lead magnet attracts leads
For many brands, it means growing an email list that allows jordan phone number list them to further nurture leads.
In practice, a lead magnet can be a valuable resource or benefit that people get in exchange for giving you their contact information, such as email. We'll go over the types of lead magnets later in this article.
Magnet is a very apt term for this tactic, as the items attract your potential customers like a real magnet attracts iron.
A lead magnet has many purposes:
Attract organic search traffic.
Capture the email addresses of potential buyers.
Arouse interest in your products or services.
Establish thought leadership and brand awareness.
In the best case scenario, the lead is so convinced that they want to buy your product immediately.
How do lead magnets work?
Lead magnets provide value to your audience, and in exchange for the value, you get their email addresses or other contact information.
This allows you to stay in touch with leads and nurture them further down the sales funnel.
Here's how they work in practice:
Your potential lead reaches your website or ad.
You promote your lead magnet on the website or in the ad.
The potential lead decides to obtain the item and provides his or her contact information in exchange.
You deliver the item to the email, phone number, app or other given channels.
The lead enjoys the magnet and you have the opportunity to nurture that lead with, for example, email marketing.
In the end, interactions can lead to purchases.
Lead magnets are often also referred to as gated content . This means that the content is not openly available, but behind a “gate” that opens when you submit your contact details.
exchange valuable content for lead's contact details
Lead Magnet Planning
It's important to plan your lead magnets well to attract the right kind of leads. Having a huge email list that doesn't generate sales is pointless.
There are many things to consider when designing the perfect lead magnet that actually converts.
Customer personality and their weaknesses
If you want to get results from your lead magnets, you need to create them from your real customers.
Who are these people? What do they want or need? What kind of pain points do they have in their lives? How can you help them?
Maybe your client is a busy mom with a demanding routine looking for something to ease her daily workload.
You may be directed to people who would be interested in changing their lifestyle in a healthier direction.
Or, is your target audience business owners looking to accelerate their digital marketing?
align your lead magnets with customer personas
Desired action or next step
Maybe your main goal is to grow your contact list, but take some time to think about how you can get even more out of your lead magnet.
If you're going to spend time creating a great resource, why not make it a sales generator too?
What do you want the customer to do next? What should they feel after consuming your materials?
Not an ideal reaction: “This was an enjoyable read. But it’s time to move on. I’m going to unsubscribe from this newsletter I had to subscribe to.”
Desired reaction: “This has convinced me to learn more about this company. I want to know more!”
Funnel Stage
Some magnets work best at the top of the funnel, while others are suitable for the bottom of the funnel.
You don't have to use just one magnet. You can design a new one for each stage of the funnel.
For example, a guide might be a good ToFu magnet, while a discount is more of a BoFu magnet.
Lead Magnet Ideas to Grow Your Email List
Below, I'll present some lead magnet ideas and effective examples of real lead magnets.
I have divided the list into different types of lead magnets: monetary, informational, useful and entertaining.
Monetary Lead Magnets
Monetary lead magnets are something your audience would have to pay for unless they provide their contact information.
Who can resist discounted or free stuff? It's a win-win situation: you get leads and the leads get something for less money.