Why ( Why do you publish content)
Who ( who are they for)
When ( when do you publish, how often)
Where ( where , on what medium do you distribute your writings)
What (on what , on what subjects)
For what ?
For whom?
When ?
Or ?
What ?
For what ?
Why write on behalf of the company? That’s a good question!
Generally, we write and publish articles on the web to communicate with our customers or partners and expand the audience of our brand to new prospects. The first objective of a content strategy is to increase its visibility and the natural referencing of a site or blog on search engines .
But the purpose of content marketing is qualitative. algeria phone number library Its goal is to convert the trial. It is about attracting and convincing qualified prospects or building customer loyalty by offering them information that concerns and interests them.
These unique contents can be broadcast on the company blog , shared on social networks or via the sending of targeted newsletters. The relevance of the articles allows for multiplying sharing opportunities .
The quality of this marketing content also helps to give a reliable and dynamic image of the company .
For whom?
What is the point of publishing numerous articles with no added value, which Internet users skim over without really reading?
A company's products or services don't concern everyone. Your editorial strategy must be built around the customers you would like to work with, the prospects you want to attract. To do this, it is advisable to first create personas, a sort of avatar of your ideal customers.
Basing your content marketing on detailed customer profiles allows you to better respond to their desires and needs without getting sidetracked.
Define personas or typical customers
Let's take the example of a real estate agency based in Bordeaux. Renowned for its services in buying and selling properties, it is also developing its rental management services. The team has identified two initial personas .
Customer profile 1: Léa and Jonathan, 30 and 32 years old, quality manager and engineer, no children (for now). Very attached to the Bordeaux region and with comfortable incomes, they are considering their first property purchase. Their preference is for an apartment in the city center, well served by the tramway. Léa is a fan of decoration and very concerned about the planet. Jonathan wants to live in peace and quiet and is already thinking about the possibility of renting their property to buy a house when the family grows.