Even big brands sometimes get it wrong.
Posted: Wed Dec 18, 2024 9:19 am
Invest just a few minutes of your time now, and you could have an asset that generates you money for months or years to come.
Are you convinced? Let’s see how you can get the most out of your popup’s design!
Why does popup design matter?
First of all: why does popup design matter at all? Isn’t it just a simple message, where content trumps design?
While the message and value proposition of your popup is very important, great design can boost the effectiveness of any message.
Popups usually come out of nowhere, and they have just a few oman number details seconds to impress the visitor. And in our attention-demanding world, impressing website visitors is no easy task.
Having a beautiful, unique exit-intent popup like the one below could get conversion rates of up to 50%! Meanwhile, presenting the same offer (a regular 10% off) in a boring, text-only way would be lucky to achieve a 10% conversion rate. That’s a 400% difference!
beautiful exit-intent popups example created with OptiMonk
Just look at this popup design from Mailchimp. It’s most likely converting below 2%—which means that 98% of their visitors were disrupted (and thus annoyed) unnecessarily.
ugly popup design example from Mailchimp
5 popup design best practices you need to know
Now that we know why popup design matters and we’ve seen an example of bad popup design that you don’t want to copy, let’s move on to the good stuff: popup design best practices.
Are you convinced? Let’s see how you can get the most out of your popup’s design!
Why does popup design matter?
First of all: why does popup design matter at all? Isn’t it just a simple message, where content trumps design?
While the message and value proposition of your popup is very important, great design can boost the effectiveness of any message.
Popups usually come out of nowhere, and they have just a few oman number details seconds to impress the visitor. And in our attention-demanding world, impressing website visitors is no easy task.
Having a beautiful, unique exit-intent popup like the one below could get conversion rates of up to 50%! Meanwhile, presenting the same offer (a regular 10% off) in a boring, text-only way would be lucky to achieve a 10% conversion rate. That’s a 400% difference!
beautiful exit-intent popups example created with OptiMonk
Just look at this popup design from Mailchimp. It’s most likely converting below 2%—which means that 98% of their visitors were disrupted (and thus annoyed) unnecessarily.
ugly popup design example from Mailchimp
5 popup design best practices you need to know
Now that we know why popup design matters and we’ve seen an example of bad popup design that you don’t want to copy, let’s move on to the good stuff: popup design best practices.