It would seem that it would be easy for an experienced designer to choose a suitable image from some photo stock. In reality, this is a very important nuance. A background image cannot be just decoration, it should become a cog in a complex marketing tool, which is a commercial site.
To do this, it must:
⦁ create the necessary emotional background;
⦁ manage the user's attention;
⦁ ensure adaptation to the values of the target audience;
⦁ show the product in action, etc.
Accordingly, the background image is approved only with the approval of the Internet marketer, and sometimes is chosen by him independently. Choosing an image is a very tedious and stressful process.
There are many more illustrative examples where a lot of work is expressed in a “tiny amount.” These are short slogans, minimalist logos, etc.
In general, it is important to understand that in uk whatsapp number advertising, behind a few words or images, there can be a powerful background. Your task: to find an agency that will actually provide it.
9. Remember that a contract is more valuable than money
Some Clients treat contracts as a formality - "well, we'll replay it if anything happens". At the same time, the agency can strictly insist on compliance with the initial agreements and not rush to meet the Client halfway. And it will be right.
After all, the agency took on certain risks by stipulating penalties/fines for itself in the contract.
10. Be consistent
The best way to miss deadlines, cause a lot of misunderstandings and make marketing more expensive is to break the strategy halfway.
Many entrepreneurs themselves rush into battle and drag the agency along with them. First, some wishes are voiced for the site being developed , the prototype and design layouts are successfully agreed upon. And then, already at the implementation stage in the code, the Customer has new ideas, sometimes changing the very purpose of the site. The client asks for edits, expects understanding. And the manager clutches his head. After all, the site architecture was initially thought out taking into account completely different tasks.
Thoughtless edits to the site are expensive. It is appropriate to recall the Russian proverb "Measure seven times, cut once!"
We will be glad if this article is useful for you. Note that if you are looking for an advertising agency, we offer to discuss options for possible cooperation. Your call will not oblige you to anything, but it may open up new prospects!