For example, a page you thought

[nusaiba124]

was unnecessary may be drawing a ton of traffic. Without the correct redirect mapping, Google’s bots won’t be able to find your old pages, resulting in a loss of traffic. For example, a page about “glassware” might now be under a subfolder for “eyewear.” While this change is obvious to humans, it’s not obvious to search engine bots, causing you to lose traffic. Site Migration Issues I’ve Seen 1.


Service Restructuring Misses User Search Intent, Leading to Traffi georgia whatsapp number data c Loss This happened when a client hired my team late in the migration process. A recruiting company had separate pages for each job location. After changing the location to a drop-down format (similar to selecting clothing sizes on an e-commerce site), localized searches disappeared, resulting in a significant loss of traffic. After tracking down the root cause of the traffic loss, we tried to restore those pages, but it was too late to intervene and we had to start from scratch.



2. Removing Products Without Redirecting Leads to Traffic Loss This issue is common with e-commerce sites and varies in severity. For example, discontinuing a product like an older iPhone without redirecting can result in a loss of traffic. Redirect to an alternative product page if