Nine e-commerce trends that will drive the growth of online stores in 9
Posted: Wed Dec 18, 2024 7:20 am
Over the past few years, the e-commerce industry has seen massive growth and the pace is nowhere near slowing down. The pandemic further accelerated adoption and growth. Statista predicts that the e-commerce industry will reach $5.5 trillion by 2022.
And the best part about all this hype around e-commerce is that an increasing number of brands are launching online stores to reach out to potential customers. The key reason for online e-commerce stores is the fact that you have complete control over the customer’s shopping experience, whatever your e-commerce business model is .
Online store owners need to constantly adapt and integrate the latest eCommerce trends to country b2b b2c email list stay ahead of the competition. If you are an eCommerce store owner, this article is for you.
Top e-commerce trends for 2022
1. Boost your digital engagement
2. Social commerce
3. Live shopping
4. Conversational commerce
6. Influencer marketing
7. Offer personalized customer experiences
8. Create effective content
9. Analyze marketing efforts.
Here are the top eCommerce trends of 2022 that are an integral part of marketing strategies .
1. Boost your digital engagement
As an online business owner, don’t miss any opportunity to boost your organic online presence. From brand marketing, product discovery, and shoppable advertising to proactive customer support, social media presents numerous marketing instances to engage with prospects and customers.
The fact that almost 30% of internet users already buy directly from the most prominent social media platform can no longer be overlooked. According to Statista, sales from social media channels are expected to triple by 2025 .
The quickest and most effective way to keep your social media profiles attractive is by stocking them with vibrant and engaging product photos. A background removal photo editing tool like Blend can help you create stunning eCommerce product photos .
Here's an example of a bark box that sells monthly subscriptions of dog toys and treats. Their Instagram has high-quality product images being used by their cutest customers (dogs).
Using hashtags, hosting giveaways, and sharing user-generated content are some forms of eCommerce social media marketing that can be used to build trust and increase social media engagement . Encourage users to share product image reviews.
If your social media channels need some improvement, now is the best time to get started with social media marketing. Stay active on channels that are relevant to your target audience instead of being active on all social media platforms.
2. Social commerce
The rise of social commerce is no surprise, considering 91% of social media users access social media via their smartphones.
In simple words, social commerce is defined as the buying and selling of products directly through social media. From product discovery to purchase, the entire journey happens on social platforms.
Social commerce allows customers to discover brands, interact with businesses, and create a frictionless purchasing process, leading to more sales for your eCommerce business.
Data from The Harris Poll, as reported on Sprout Social, shows that 79% of businesses are already implementing social commerce. What’s your reason for not selling on social media yet?
Facebook Shop, Instagram Shopping and Pinterest Business allow users to explore new products and complete checkout directly from their apps.
For example, Ikea uses Facebook Shop to allow customers to find new products and purchase them directly, all without leaving the app.
3. Live shopping
Have you ever seen a Facebook or Instagram Live where a person is promoting specific products and you are simultaneously placing an order? That is defined as live shopping.
One of the key e-commerce trends of 2022, livestream shopping is being used by brands and influencers on social platforms like Facebook, Instagram or TikTok. They show products to viewers and add a shopping link in the description.
Skin and hair care brand Kiehl's held a live shopping event for its Ramadan campaign last year to attract its customers in Malaysia.
There were several Instagram Live events with Kiehl's beauty advisors on Instagram. And to increase awareness, the brand ran a series of Instagram ads .
And the best part about all this hype around e-commerce is that an increasing number of brands are launching online stores to reach out to potential customers. The key reason for online e-commerce stores is the fact that you have complete control over the customer’s shopping experience, whatever your e-commerce business model is .
Online store owners need to constantly adapt and integrate the latest eCommerce trends to country b2b b2c email list stay ahead of the competition. If you are an eCommerce store owner, this article is for you.
Top e-commerce trends for 2022
1. Boost your digital engagement
2. Social commerce
3. Live shopping
4. Conversational commerce
6. Influencer marketing
7. Offer personalized customer experiences
8. Create effective content
9. Analyze marketing efforts.
Here are the top eCommerce trends of 2022 that are an integral part of marketing strategies .
1. Boost your digital engagement
As an online business owner, don’t miss any opportunity to boost your organic online presence. From brand marketing, product discovery, and shoppable advertising to proactive customer support, social media presents numerous marketing instances to engage with prospects and customers.
The fact that almost 30% of internet users already buy directly from the most prominent social media platform can no longer be overlooked. According to Statista, sales from social media channels are expected to triple by 2025 .
The quickest and most effective way to keep your social media profiles attractive is by stocking them with vibrant and engaging product photos. A background removal photo editing tool like Blend can help you create stunning eCommerce product photos .
Here's an example of a bark box that sells monthly subscriptions of dog toys and treats. Their Instagram has high-quality product images being used by their cutest customers (dogs).
Using hashtags, hosting giveaways, and sharing user-generated content are some forms of eCommerce social media marketing that can be used to build trust and increase social media engagement . Encourage users to share product image reviews.
If your social media channels need some improvement, now is the best time to get started with social media marketing. Stay active on channels that are relevant to your target audience instead of being active on all social media platforms.
2. Social commerce
The rise of social commerce is no surprise, considering 91% of social media users access social media via their smartphones.
In simple words, social commerce is defined as the buying and selling of products directly through social media. From product discovery to purchase, the entire journey happens on social platforms.
Social commerce allows customers to discover brands, interact with businesses, and create a frictionless purchasing process, leading to more sales for your eCommerce business.
Data from The Harris Poll, as reported on Sprout Social, shows that 79% of businesses are already implementing social commerce. What’s your reason for not selling on social media yet?
Facebook Shop, Instagram Shopping and Pinterest Business allow users to explore new products and complete checkout directly from their apps.
For example, Ikea uses Facebook Shop to allow customers to find new products and purchase them directly, all without leaving the app.
3. Live shopping
Have you ever seen a Facebook or Instagram Live where a person is promoting specific products and you are simultaneously placing an order? That is defined as live shopping.
One of the key e-commerce trends of 2022, livestream shopping is being used by brands and influencers on social platforms like Facebook, Instagram or TikTok. They show products to viewers and add a shopping link in the description.
Skin and hair care brand Kiehl's held a live shopping event for its Ramadan campaign last year to attract its customers in Malaysia.
There were several Instagram Live events with Kiehl's beauty advisors on Instagram. And to increase awareness, the brand ran a series of Instagram ads .