Pop-ups? Whenever you hear this word, you’re probably wondering, “Are they useful?” or “Are they annoying?” Should I use them for my marketing and sales or not?
Well, I used to ask the same questions until I started receiving attractive and creative popups with an attractive offer and amazing copy at the right time when I needed them.
For me, behavior-triggered popups that are displayed at the right time are great. If the popup offer is creative, it can be a nice cherry on top for your website visitors.
So the answer to your question is, “Yes, country email list they are useful and can certainly convert more people, but only if you use them correctly.”
In this article we will see::
Things to consider before creating an email popup
A bad example of an email popup that can do everything except convert more people
Six creative offers and examples to help you grow your email list
Things to consider before creating a popup:
Before creating an email popup, you should always consider the following:
Why are you displaying a pop-up and what is your purpose related to it?
Who is your ideal buyer?
Where should you trigger your popup? Is it only on blogs, homepages, or any other pages?
Understand visitor intent: For example, blog readers might not be ready to buy. So don’t offer them 15% off if they sign up. However, on your “high intent” pages like book a demo, features, use cases, product/service pages, or any other “high intent” pages, you could offer a great deal.
Understanding visitor behavior: Make sure you don’t display a popup as soon as the visitor lands on your website. Use different types of intent-related triggers such as timing, scrolling, exit-intent , and others.
Your Copy and Offer – It makes a huge difference if your offer is great based on the user’s context. Also, pay attention to how you are writing your copy . Is it engaging and intriguing enough for your visitors? Understand your visitor’s context. Are they at the top, middle or bottom of your funnel? If they are at the bottom, they are not ready to sign up for your product. Creating different popups for different visitor segments will help you provide the right assistance to the right visitors at the right time.
What are some terrible pop-up examples?
There is nothing better than learning from others' mistakes. That's why I want to share with you some of the examples of bad pop-ups I discovered, as well as the reasons why they are bad. In this way, you will be able to understand what not to do.
To make it more understandable, our criteria for bad examples will be based on the following:
1 offer
2 – Editing
3 – Graphics
4 – Context and timing
5 – Visitor intention and behavior
We will give points based on that to make it clearer. Each one has 5 points and in total 25.
Pop-up #1: Growth Hacks
Screenshot on 2019 07-09-17.28.55
The above popup appeared on the blog of a growth-related SaaS company.
It's still nice that they're at least targeting growth people . And this popup appeared on exit intent.
What's wrong with it?
The copy is weak and offers no differentiation for giving my email address.
The offer is also weak; I could just look at their blogs and check them out. Why should I give my email address? There is nothing unique about this website's offer.
The graphics are weak because the marketer just used an existing software popup and changed the copy. There wasn't much effort behind it.
Context and timing: This was based purely on exit intent. I would have loved for the exit intent to wait for me 15-30 seconds and then show me the popup. The current exit intent shows you the popup directly, which doesn't require "time". I wouldn't want to give out my email anyway.
Visitor intent and behavior: The popup at least offered the content instead of asking for registration. So, good job on that.
Here are my points:
Copy: 2
Offer: 2
Graphics: 0
Context: 2
Intention: 4
Total points: 10
Now that we've talked about lousy popups, let's move on to creative popups.
6 Creative Offers and Examples to Help You Grow Your Email List
1 – Pop-up with honesty, creativity, and the human element
Screenshot on 2019 07-09-17.43.27
This is by far one of my favorite popups. It has everything you need to subscribe right away. I love this popup because it has a human element behind it. Here's a marketing manager, Kristen LeFrance, who shares that she runs this blog and wants to change the idea of churn and has some great content. She also makes me expect "puns and metaphors" so it has "motivation built in."
Also, I love the image with a friendly smile and a great CTA. She's not asking to "subscribe." She's asking to join her crew on their journey.
The context was great because this only shows up when I scroll to 90% and it only shows up on the blog page.
Since it's just the blog page and they're asking me to improve their bounce rate, I'd consider subscribing to their newsletter. I love the intention there.