Therefore, in order to keep everyone aware and aligned regarding company information, it is important to implement this tool that enables reaching all audiences, with the same quality and necessary dynamics. Below, we will show how companies are reinventing this vehicle, among other important information on the subject. Stay tuned!
What is an internal newspaper and why adopt it in the company?
Internal communication has great power to increase employees' sense of belonging, as it allows them to understand the relevance of individual work for the team's efficiency.
Among the various internal communication channels used within vp engineering email lists an organization, we have the so-called internal newspaper, which basically reflects in material that encompasses information, events and facts related to the company.
When internal communication does not provoke any reaction from employees, it is very likely that it is not being carried out well or, possibly, there are flaws in the way information is passed on.
How to plan the company's internal newspaper?
It is important to know how to plan your internal newspaper so that your employees become regular readers. In this sense, we have separated two relevant tips that should be taken into consideration when structuring it. Check them out!
Content language
It is important to emphasize that an organization's internal audience is made up of people with different levels of education. Therefore, the text must be written in simple and easy-to-understand language.
Periodicity
The frequency with which the material is sent to employees also reflects on good or bad internal communication. Therefore, it is advisable to maintain a biweekly or monthly frequency.
What are the benefits generated for the company?
The internal newspaper is considered a powerful strategic tool, since it optimizes and brings closer the relationship between the organization and its employees. In this sense, we have separated four benefits that you, as a business owner, will have when implementing the internal newspaper in your company.
Strengthens the brand
In order for the organization to grow, it is important that employees are informed and receive regular updates on the company's news. Thus, the internal newsletter can be the main communication channel to protect and promote the brand within the company.
Avoid rumors
Unfortunately, when companies do not care about internal communication, rumors often arise. Therefore, producing an internal newspaper is a way to democratize information and avoid noise among employees.
Aligns employees with the company's values and mission
In order for an organization's objectives to be achieved, it is essential that employees are informed about the attitudes and behaviors expected of them. Thus, the internal newsletter also helps to convey and align the company's mission and values.
Values employees
Who doesn't like to feel valued, right? And one way to do this is by using the internal newsletter. With it, in addition to including company information and facts, it is possible to highlight an employee's achievements and, consequently, increase team engagement.
As important as communication with the external public is internal communication so that all employees share the same strategic direction of the organization.
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