Audio marketing: essential in a digital marketing strategy
In the era of social networks, videos and images are cell phone number list favored by brands to communicate with their community. Lately , audio formats are gaining popularity with the birth of Clubhouse . This is a social network dedicated exclusively to sounds.
Seeing its success, existing platforms have followed suit. This is the case of Facebook with Live Audio. Faced with this trend, other rooms are emerging like Discord and Cappuccino.
Content creators are also highlighted on streaming platforms like Spotify and Deezer.
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In France, this format is very popular with consumers. According to the Médiamétrie study , 17.6 million people will listen to audio content in 2022. Another interesting fact: one in two French people has already consumed a podcast.
For brands, audio marketing represents an opportunity to promote their product. It is also an effective means of customer loyalty and lead conversion.