Although there are numerous articles and videos about generating real estate leads online, most realtors still use inefficient lead generation methods such as door knocking.
And since real estate is a field where you might have to telegram database deal with feast and famine periods, you really have no choice but to be able to fill up your pipeline if you want to be successful.
This article will show you some of the best real estate lead generation ideas you should try today.
How to generate real estate leads
1. Use Facebook lead generation ads with captivating creatives
Facebook lead generation ads are just like regular ads that show up in your target’s timeline. But instead of directing people to a landing page, Facebook lead ads incorporate an easy-to-fill form that users can fill out without leaving the platform. Based on various studies, the less steps people have to complete to enjoy your offer, the better.
Here’s how to generate real estate leads with lead gen ads on Facebook:
Use captivating content
Whether you use a video or image, your content should be able to stop people in their tracks. Check out this example from the Corcoran group. It makes use of short, persuasive copy and a direct CTA.
Real estate Facebook Lead Ad with short copy and a direct CTA.
Stick to five form fields or less
Here in this article, one of the case studies detail how Realestatebees, a real estate Martech agency, was able to increase lead capture form conversion rate from 3% to 11% by replacing a longer website form with a shorter one.
What happens when people click on any CTA in a lead gen ad is that Facebook autofills the form with the requested information. This is an easy and efficient way to gain new leads for your real estate business.
A Facebook Lead Ad form filled automatically.
Source
Did you know? GetResponse offers complete lead generation software that’ll help you attract and convert your prospects into sales. Sign up for your free account today and start growing your real estate business with paid ads, landing pages, marketing automation, live chats, and more!
2. Create video testimonials for social proof
95% say that reviews – whether positive or negative – influence their purchasing decisions.
Video testimonials will increase your credibility. It’s the best way to leverage social proof to win more business. That’s because when a random customer talks about your business, you get more points with a prospect than by promoting it yourself. In fact, 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped someone else.
Yet, you need to be more strategic with how you use video testimonials. You can add these testimonials to your website homepage to give it personality and make people more interested in your brand. But, if you really want to get new leads, you need to be sharing your video testimonials on social media.
Here’s a step by step process to do that:
1. Have a system for getting testimonials from past customers. Don’t wait a month to ask, since a new client who’s happily moving into a new home is far more willing to give you a testimonial than one of your long-time clients.
2. You could offer to give a nice closing gift to clients who create a video testimonial about your brand to incentivize them. You can also just have your team interview clients about their home buying or selling experience.
The way video testimonials work is that they improve people’s perception of your brand. This makes it easy to convert people who have been on the fence about you into new leads and prospects.
Here’s a good example shared on Youtube by Greg Guinto of Sotheby’s International Realty:
3. Ask for referrals from past clients
Some of your best clients will come from referrals. Referred customers are less expensive to acquire and have a greater chance of retention. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. The problem is that your past clients aren’t likely to give you referrals unless you ask. Only 29% of satisfied customers refer others without asking.
One of the problems with asking for referrals is that it seems like you may offend customers by asking for a referral, especially high-end customers. But the truth is that most of your customers will be happy to give you one. 83% of customers say they are willing to share a referral.
Referrals are, in fact, how many real estate agents get new business. According to stats from Buffini & Company, 21% of realtors get over 50% of their business this way.
So how do you get referrals from past clients?
Just ask. Here’s a simple email script for getting referrals from past clients (by Revrealestate). As mentioned before, you want to ask for referrals ideally when your client is in a happy mood, for example, they just moved into their dream home, made considerable profit on their home sale, etc. Here’s a script you can modify to fit your situation.
Hi [Name],
Congrats again on the home sale! Between the packing and organizing, I hope you still get a chance to celebrate.
I really did enjoy working with you and would love to work with more people like you! If you know of anyone who may be looking for real estate advice, we are always on the hunt for more great clients like you. We work almost exclusively by referral, so if anyone comes to mind, we are always happy to help. (If not, no worries, of course)
Regardless, it has been such a pleasure working with you and I’m looking forward to working closely with you on the final stretch as we approach possession.
Regards,
[Your Name]
4. Launch a referral campaign
Through referral campaigns, you can offer incentives to past clients for referring their friends and colleagues to you. Referral marketing is used by big brands in many industries, such as AirBnB, PayPal, and Masterclass. It wouldn’t hurt to take a page from their playbook.