Google judges a brand 's reputation through reviews left by customers on social networks, on specialized platforms like Trustpilot and Tripadvisor , etc.
2. Publish content regularly
Google Discover considers the regularity of updates to judge the reliability of a site. How often to publish? A general blog must publish at least 5 articles per day to obtain the favors of Google Discover .
The site is not required to cover current events. However, Google Discover highlights articles that cover current trending topics. To find out what they are, just check Google Trends or Twitter.
Read also: How does Google Discover work?
To appear on Google Discover, content must provide relevant europe cell phone number list and unique information to users. This platform penalizes the SEO of sites that practice duplicate content and translation.
However, it is possible to relay topics already covered by official newspapers . To stand out, the editor can add a personal touch by expressing his or her point of view.
3. Creating a Google My Business account
The search engine wants to offer its Internet users the most detailed and reliable information. This is why an e-commerce site will need a Google My Business account . The latter is seen as a quality label for its algorithm . In addition, this registration increases the chances of appearing on Google Discover.
4. Ensure the mobile compatibility of the site
This element must be taken into account from the creation of the website. For good reason, Google Discovery is a platform focused on mobile terminals . The company can evaluate the performance of its pages using tools such as Mobile Usability Report.