Rich Snippets help you achieve this by kuwait phone number library pre-qualifying visitors. If my Google search takes me to a SERP with listings that only offer minimal information, I won’t know if any listings match what I want until I click. When I visit a site, realize it’s not relevant, and go back, I’m not happy. I go back to search, so Google isn’t happy either. And the site I visited now has worse on-site behavior statistics because I’m back on the SERP.
With Rich Snippets, your visitors know what you’re up to and can even see social proof like comments right in the Snippet. Ecommerce sites, blogs, entertainment sites, and others can use Rich Snippets to pre-qualify traffic, improve how they serve their users, and also gain indirect SEO benefits for themselves.
2. Google May Disable Rich Snippets in Some Cases
Google loves structured data – so much so that it makes a concerted effort to protect its integrity.
He explains: “We conduct algorithmic and manual quality checks to ensure structured data meets compliance standards. In cases where we see structured data that does not meet these standards, we reserve the right to disable Rich Snippets for a site to ensure a high-quality search experience for our users.”
Again, Google is pretty clear about where they stand: Not only can they disable Rich Snippets generated by spammy structured data markup, they can also hit your site with a manual penalty.
So how do you avoid this?