WhatsApp adds the shopping cart to its WhatsApp Business accounts
Whatsapp Business, what can it offer to companies?
At the beginning of 2018, WhatsApp launched an application similar to the already well-known social network but with a clear business focus. At first glance, the business version is not far from that of a standard user: chats, status, calls and settings. Its operation is similar to the popular version, but it has important differences focused on uniting future buyers with brands.
To create an official profile, you only need to create an account with the bulk sms russia company's phone number and fill in the data that is of interest to users: company description, contact phone number, email, address, website and business hours, among others. This data would be enough to start serving customers through WhatsApp, but what advantages does this means of communication offer?
Greater proximity to future buyers.
Interact with users to resolve questions about the brand or specific products in a faster and more direct way.
Schedule automated welcome and away messages.
Provide answers to frequently asked questions.
Show the product or service catalog to customers.
Get statistics to better understand your audience.
And, recently, promoting online purchasing of products or services thanks to the inclusion of a shopping cart.
Shopping cart on WhatsApp, one step closer to e-commerce
This last advantage is what makes it clearer where Zuckerberg's network will go. In a previous post we highlighted precisely that one of the trends for social networks was their evolution as a purchasing channel. This already happened to Facebook and later to Instagram and Whatsapp. The latter has been more gradual and much less striking but we see how it continues to take interesting steps with updates such as the shopping cart.
It is true that brands could already share the catalogue and promote it, even sending it to customers who were already connected to establish a commercial relationship, but with this new improvement, it is now the customer themselves who can browse the catalogue and configure their basket without having to establish contact with the company.