In programmatic advertising, improving creative remains important, and many people are experimenting with different assets to improve the performance of their "RSA."
This time, we will introduce an example of an improvement that improved the performance of "RSA". We hope to provide some material for consideration when considering optimization functions.
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Table of Contents [ Hide ]
What is the optimization function of "RSA"?
Ad rotation
Optimizing "RSA" assets
"RSA" performance improvement case study
Premise
hypothesis
Verification Content
result
summary
What is the optimization function of "RSA"?
Before explaining the improvement examples, let us phone number list malaysia introduce the optimization features of "RSA".
Ad rotation
If there are multiple ads in an "Ad Group," setting "Ad Rotation" to "Optimized" will give priority to ads that are likely to produce results.
*If your bidding strategy is set to "Maximize conversions" or "Target cost per conversion," ad rotation will be set to optimized by default.
Reference: Google Ads Help "Use ad rotation"
Optimizing "RSA" assets
RSA allows you to set up to 15 headlines and four descriptions, and will display the entered assets in various combinations, automatically verifying the combination that is most relevant to the search terms and likely to produce results.
Reference: Google Ads Help "About responsive search ads"
Although these optimization features can be very useful, it is dangerous to leave the results entirely to the media's automatic functions.
This time, we will examine ways to further improve the performance of "RSA" by examining cases where assets containing company names, service names, or site names (hereinafter referred to as named assets) are duplicated in the headline , which is a common occurrence when distributing "RSA".