We have summarized how to actually check, the items you can check, and how to stop delivery to specific placements (apps).
Pangle is a mobile advertising platform that allows you to deliver ads to a variety of apps operated by TikTok for Business. With the rapid growth of mobile apps in recent years, mobile advertising has also become a focus of attention...
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
What is "Pangle" advertising?
How to check your Pangle ad placements
Items you can check in the "Pangle" ad
To exclude delivery to specific placements (apps)
① Prepare the ID of the app you want to exclude
②Add the app ID to the block list
③ Link the ad group you want to set with the block list
summary
What is "Pangle" advertising?
"Pangle" is a mobile advertising platform operated by TikTok For Business.
Its unique features include the ability to deliver phone number list video ads to apps in a wide range of genres, such as games, manga, and maps , and the ability to efficiently deliver ads to a very large number of users , with approximately 400 million DAU (Daily Active Users) globally and approximately 80 million in Japan .
Reference: TikTok for Business Ad Network | Pangle
Another ad format that is significantly different from other media is the "playable ad ." With a "playable ad," users can experience part of the target app's content within the ad, making it suitable for distribution aimed at mobile app downloads.
Reference: Acquire users and monetize! What is effective app advertising in the gaming market?
The appeal of "Pangle" is that it can be distributed to a wide variety of apps.
Specifically, what apps are they being distributed to?
What can you see for each placement?
How to unsubscribe from a specific app
We will explain in detail.
If you would like to know more about Pangle ads, please check out the article below.
What is Pangle, the TikTok advertising delivery platform?
Pangle is a mobile advertising platform that allows you to deliver ads to a variety of apps operated by TikTok for Business. With the rapid growth of mobile apps in recent years, mobile advertising has also become a focus of attention...
How to check your Pangle ad placements
Unlike Google display ads, placements cannot be checked from Pangle's (TikTok) ad management screen (as of July 2023) .
To check the placement, you need to contact Byte Dance, the Japanese subsidiary that operates TikTok and Pangle, and have them compile the numbers for you.
Calculations can be done on an account or campaign basis.
Here are three impressions .
Although it is not possible to check specific results such as CTR (click-through rate) or CV (number of conversions) for each app, it is possible to check the genre and distribution volume bias of the target app .
Example of placement information output (You can see that distribution is heavily biased towards the Android app "Trima")