Specificity of smartphones, how to adapt them to your m-commerce

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Samsung, Apple and HTC are the most well-known brands among the general public and alone account for a colossal diversity of smartphones on the market. However, while the diversity is enormous, smartphones nevertheless all have roughly similar characteristics, such as the touch screen, camera, QR code, NFC (Near Field Communication), GPS (Global Positioning System), voice recognition, web access or even applications. All of these common specificities are tools to highlight on your m-commerce and aim to offer amobile solutionto attract the consumer.

Let's keep in mind that the major advantage of m-commerce cell phone number list is being able tobuy anywhere anytimeFrom this, certain companies such as McDonald's, Decathlon and Célio have been able to take advantage of their m-commerce in their production and communication strategy as well as in the distribution of their products and services.

Now, you are probably wondering how you too can take advantage of your m-commerce within your company, by adapting your activity to mobile terminals. Now that the target is clearly defined, you have understood the needs of these mobile users. It is therefore time to satisfy them. To do this, it is important to adopt their consumption mode by taking advantage of the specificities of their support. All this is possible thanks to our tools seen above: online payment systems, NFC, GPS, but also the trend towards multichannel and the emergence of augmented reality, etc. It is thanks to the combination of all these technologies that it will be possible to bring new advances to mobile online commerce.



1. Loyalty and personalization, a strategy that pays off

The widespread use of smartphones means that loyalty cards are becoming paperless. No need to clutter your wallet, you save your customers time. They will appreciate it all the more if you keep up with the latest technological advances. Like Decathlon, for example, this giant in the sale of sports products uses m-commerce to save their customers time. As soon as they go through the checkout, they can show their smartphone as a loyalty card. The loyalty card service is directly linked via their smartphone. M-commerce loyalty strategies can be fully integrated into the mobile version. It can also replace discount vouchers, in order to provide a personalized solution to everyone. When making an online purchase via their smartphone, the purchase information is stored automatically and thanks to NFC technology, it is now possible to offer discounts directly in store. When the mobile user, for example, is in a store where they have already made an online purchase, they will instantly receive a discount directly on their smartphone. The mobile is the personal object par excellence.