Right now, in fact, we need to plant seeds that will allow us to harvest tomorrow, creating a competitive advantage to capitalize on when activities can restart at full capacity.
Lead Generation on Facebook: Where to Start?
Maybe with a small budget but it is important to continue to build trust in your potential customers.
In today's world characterized by the information storm from which users must protect themselves, the risk that the top of mind effect passes is very high, and this means wasting all the efforts that have been made up to now to create an effective funnel.
Many, in view of budget saving, are thinking of relying only on organic activity. However, this is a very risky strategy:
“To promote my business on Facebook, I just need to post something every week, right?”
This is perhaps the question that most often comes up when talking about presence and strategy on Zuckerberg's social network.
The answer is always the same: NO.
A little brutal, perhaps, but it's much better than creating false ghana phone number library illusions : promoting your company on Facebook – and Instagram and the like – requires planning of actions and investments just like any other activity related to your business.
Don't believe it? Then give me five minutes to dismantle the three main beliefs (still) linked to the use of social blue as a branding tool.
1) “I post a couple of posts a week and I’m good to go”
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Let's start with two (almost) certain facts. First: the NewsFeed filters about 1,500 updates per day to return, to each user, about 300 (a fifth of the total).
Second: the organic reach of a Page post is around 2-3 % of the entire fan base . This means that, out of 100 fans, only 2 or 3 will come into contact in a “natural” way with your content.
What does this mean? That the competition for attention is high, that it will always be higher, that without an editorial plan in line with the expectations and needs of your audience – you've studied it, right? – it will be difficult to find someone willing to take an interest in your brand and, therefore, to become a useful lead for your business.
You need to learn to engage rather than convince , and you can only do this by training yourself to produce quality content in the timeframes your audience requires. Remember: on the web, to receive you must first give.