Client Acquisition Specialist
Posted: Wed Dec 18, 2024 4:13 am
This helps to better understand the interests of the target audience and optimize advertising campaigns. And this is certainly an advantage. Another plus is that product listing ads often perform better than traditional search and display campaigns because they are shown to users who are already interested in purchasing a specific product. But Google Shopping has its downsides, too. One is that if you run a Performance Max campaign for the same product category at the same time, it will have higher priority in Google's ad auctions. In addition, setting up Google Shopping requires high-quality work with the site. It must meet a number of strict Google requirements. This concerns the structure, quality of images, product descriptions and other aspects.
Failure to comply with the requirements may lead dbtodata to suspension or blocking of advertising campaigns. Who Should Run Google Shopping Campaigns Thanks to this advertising format, a potential client immediately sees the cost and will not click on the ad if the price does not suit him. This allows the company not to waste the budget on non-targeted clicks, which is especially important for retailers from highly competitive niches, where the cost per click is high. In addition, Google Shopping is suitable for stores with a wide range of products. Product ads clearly demonstrate the product line and the wealth of choice. Search results can display two or three store ads at once, increasing the likelihood of making a purchase.
We also recommend that owners of online stores with frequent price changes on products figure out how to set up Google Shopping. Manually updating prices in advertising campaigns takes a lot of time. Shopping campaigns automatically pull up-to-date data from the feed. How to Prepare Your Site for Google Shopping Setting up Google Shopping ads starts with working with the site. It must meet a number of requirements, namely: availability of online payment by bank cards. Buyers should be given the opportunity to fully pay for the order on the website; clear indication of information about delivery conditions, its cost and available payment methods; correct language versions of the site. The language in which the content is presented, the products in the feed and the selected language of the feed itself must match; The website currency must correspond to the national currency of the country; the conditions for the return of goods and money must be described in detail and placed in a visible place.
Failure to comply with the requirements may lead dbtodata to suspension or blocking of advertising campaigns. Who Should Run Google Shopping Campaigns Thanks to this advertising format, a potential client immediately sees the cost and will not click on the ad if the price does not suit him. This allows the company not to waste the budget on non-targeted clicks, which is especially important for retailers from highly competitive niches, where the cost per click is high. In addition, Google Shopping is suitable for stores with a wide range of products. Product ads clearly demonstrate the product line and the wealth of choice. Search results can display two or three store ads at once, increasing the likelihood of making a purchase.
We also recommend that owners of online stores with frequent price changes on products figure out how to set up Google Shopping. Manually updating prices in advertising campaigns takes a lot of time. Shopping campaigns automatically pull up-to-date data from the feed. How to Prepare Your Site for Google Shopping Setting up Google Shopping ads starts with working with the site. It must meet a number of requirements, namely: availability of online payment by bank cards. Buyers should be given the opportunity to fully pay for the order on the website; clear indication of information about delivery conditions, its cost and available payment methods; correct language versions of the site. The language in which the content is presented, the products in the feed and the selected language of the feed itself must match; The website currency must correspond to the national currency of the country; the conditions for the return of goods and money must be described in detail and placed in a visible place.