Customer convenience: Subscriptions take the hassle out of reordering. Customers can set their delivery frequency according to their usage (monthly, bi-monthly, etc.)
Increased customer loyalty: By signing up for a subscription, customers are making a long-term commitment to the brand. This ongoing relationship fosters greater loyalty and reduces the likelihood of customers switching to competitors.
Step 9: Use humor
Waterdrop knows that a touch of humor can go a long way toward building a memorable brand.
Every April 1st, they entertain their audience with an mobile number data April Fool’s joke, showing their playful side and engaging their community in a fun way.
This year on Instagram, Waterdrop announced “Waterdog,” which they jokingly claimed was the world’s first microdrink for dogs.
The post featured cute dogs and cleverly crafted content that had their followers laughing and sharing. The engagement on the post showed that people loved the joke, and some even wished it was real.
Waterdrop funny Instagram post
Last year’s April Fool’s prank was even better with the announcement of “BEERO.”
They made a hilarious video where they rewrote Enrique Iglesias’ hit song “Hero,” turning it into a funny anthem for their fictional beer-flavored microdrink.
Don’t be afraid to use humor. It creates an emotional connection with your audience. And when done right, it encourages sharing and boosts engagement.
Wrapping up
Waterdrop’s success story is a great example of how to grow a business globally.