Use clear, concise language that’s easy to understand, and write in a friendly and conversational tone that builds trust and connection.
Don’t be afraid to ditch the jargon!
Never underestimate the power of color…
It can significantly impact how people perceive your landing page. Blue evokes trust and security, making it a great choice when you want to build credibility with visitors.
Green promotes feelings of nature and growth, perfect for mobile no database promoting eco-friendly products or creating a calming atmosphere on your landing page. Red grabs attention and sparks urgency, so use it sparingly (it works well for calls-to-action).
Orange exudes warmth and excitement, ideal for promoting fun or adventurous offerings on your landing page.
Here’s an example from Judy, where they use orange as a dominant color in their landing page design.
Judy knows the power of color, and how their target market react to it.
Remember, the best color choices depend on your brand, target audience, and overall message.
3. Optimize landing pages for mobile users
Did you know that more than half (54%) of website traffic comes from mobile devices?
That’s a good enough reason to optimize your landing page for mobile users! If you don’t provide a mobile-friendly landing page, you’re alienating a huge chunk of your potential customers. Plus, clunky mobile experiences lead to frustrated visitors bouncing away.