Step 3: A/B test and learn what works
Posted: Wed Dec 18, 2024 4:10 am
You should also customize the timing and targeting rules of your popup. But if you don’t know how to start, you can use the configurations we suggested for your chosen template (these suggestions are appropriate for the use case).
As you start to create campaigns, measuring your results is important. That’s the only way you’ll know whether your popups are bringing you the most possible benefit.
The conversion rate of a popup is the mobile no data most important number, but it doesn’t tell you the full story (discussed in section 3.1). There’s no one “number” to which you can compare the conversion rates of your popups and say, “yes, this one is doing great” and this other one “is doing poorly.”
Instead, you should A/B test different versions of your popups to see how they compare to one another. This allows you to see whether a specific campaign on a certain webpage is delivering you the maximum conversion rate or not. Without A/B testing, you won’t be able to know which popup version will work the best. It’s always better to gather and trust data than relying on what you “think” will work.
OptiMonk’s powerful A/B testing system allows you to compare how different offers, designs, and copies will affect your popups’ performance. As you compare many different variants against one another, you’ll slowly learn what aspects your best performing popups share and those that your worst performing ones all have in common.
Throughout this process, you won’t just be learning about popups. You’ll also be learning about your site visitors: what sort of design works for them, what style of copy they prefer, and what kinds of offers they respond to.
Step 4: Expand and create more campaigns
As you gain experience with the best popup-creating principles and OptiMonk’s powerful customization options, you can create more and more campaigns to address more ecommerce segments.
Each ecommerce segment you address will further tighten up your conversion funnel—efficiently ushering your site visitors to the next stage of their customer journey. As a result, you will see more sales and more loyal customers who return to your store again and again.
As you start to create campaigns, measuring your results is important. That’s the only way you’ll know whether your popups are bringing you the most possible benefit.
The conversion rate of a popup is the mobile no data most important number, but it doesn’t tell you the full story (discussed in section 3.1). There’s no one “number” to which you can compare the conversion rates of your popups and say, “yes, this one is doing great” and this other one “is doing poorly.”
Instead, you should A/B test different versions of your popups to see how they compare to one another. This allows you to see whether a specific campaign on a certain webpage is delivering you the maximum conversion rate or not. Without A/B testing, you won’t be able to know which popup version will work the best. It’s always better to gather and trust data than relying on what you “think” will work.
OptiMonk’s powerful A/B testing system allows you to compare how different offers, designs, and copies will affect your popups’ performance. As you compare many different variants against one another, you’ll slowly learn what aspects your best performing popups share and those that your worst performing ones all have in common.
Throughout this process, you won’t just be learning about popups. You’ll also be learning about your site visitors: what sort of design works for them, what style of copy they prefer, and what kinds of offers they respond to.
Step 4: Expand and create more campaigns
As you gain experience with the best popup-creating principles and OptiMonk’s powerful customization options, you can create more and more campaigns to address more ecommerce segments.
Each ecommerce segment you address will further tighten up your conversion funnel—efficiently ushering your site visitors to the next stage of their customer journey. As a result, you will see more sales and more loyal customers who return to your store again and again.