When is the best time to send marketing emails?
Posted: Wed Dec 18, 2024 4:09 am
Another common reason for spam complaints is sending too many emails in a short period of time. Even if subscribers opted in to receive your emails, bombarding them with frequent messages can overwhelm them. When users feel inundated with too many emails, especially if they consider them unimportant, they may mark them as spam instead of unsubscribing.
Subscribers who forget they signed up:
Over time, some subscribers may forget that they cio and cto email lists signed up to receive your emails, especially if there is a long gap between communications. This can lead them to believe that they are receiving unsolicited emails, leading them to mark your emails as spam. This problem often arises when brands fail to consistently engage with their audience or fail to set clear expectations about email frequency.
Unclear unsubscribe process:
If the unsubscribe option isn’t clearly visible or easy to find, frustrated recipients may mark your emails as spam rather than making the effort to find and use the unsubscribe button. Ensuring your emails provide a simple and transparent way to unsubscribe can reduce the likelihood of this happening.
Read:
Why it matters:
Impact on Sender Reputation:
Your sender reputation is one of the most important components to your email marketing success. When spam complaints increase, ISPs may start flagging your emails as harmful or unwanted, damaging your sender reputation. A poor reputation can result in your emails being diverted to spam folders for a large portion of your email list, or in the worst case, your sending domain being blacklisted. This can severely limit your ability to communicate with even your most active subscribers.
Blacklisting and deliverability issues:
Internet service providers and anti-spam organizations maintain blacklists of domains and email servers flagged for spam behavior. A high number of spam complaints increases the likelihood of being blacklisted. Once blacklisted, your emails will be automatically rejected or sent to spam folders, even for subscribers who want to receive them. This leads to serious deliverability issues, undermining the effectiveness of your email marketing campaigns.
Wasted marketing efforts:
Emails that are marked as spam or sent to the junk folder are, in essence, waste. If your messages don’t reach the inbox, your subscribers don’t see or interact with them, rendering your campaigns ineffective. The time, effort, and resources invested in content creation, list management, and campaign planning are wasted when your emails don’t reach their destination.
Steps to follow to clean your email list:
Regularly monitor spam complaint rates:
To combat rising spam complaints, constantly monitor your complaint rates. Most email marketing platforms offer tools to track spam complaints and other key metrics. By monitoring these numbers, you can quickly identify rising complaint rates and take corrective action before your sender reputation is seriously damaged.
Subscribers who forget they signed up:
Over time, some subscribers may forget that they cio and cto email lists signed up to receive your emails, especially if there is a long gap between communications. This can lead them to believe that they are receiving unsolicited emails, leading them to mark your emails as spam. This problem often arises when brands fail to consistently engage with their audience or fail to set clear expectations about email frequency.
Unclear unsubscribe process:
If the unsubscribe option isn’t clearly visible or easy to find, frustrated recipients may mark your emails as spam rather than making the effort to find and use the unsubscribe button. Ensuring your emails provide a simple and transparent way to unsubscribe can reduce the likelihood of this happening.
Read:
Why it matters:
Impact on Sender Reputation:
Your sender reputation is one of the most important components to your email marketing success. When spam complaints increase, ISPs may start flagging your emails as harmful or unwanted, damaging your sender reputation. A poor reputation can result in your emails being diverted to spam folders for a large portion of your email list, or in the worst case, your sending domain being blacklisted. This can severely limit your ability to communicate with even your most active subscribers.
Blacklisting and deliverability issues:
Internet service providers and anti-spam organizations maintain blacklists of domains and email servers flagged for spam behavior. A high number of spam complaints increases the likelihood of being blacklisted. Once blacklisted, your emails will be automatically rejected or sent to spam folders, even for subscribers who want to receive them. This leads to serious deliverability issues, undermining the effectiveness of your email marketing campaigns.
Wasted marketing efforts:
Emails that are marked as spam or sent to the junk folder are, in essence, waste. If your messages don’t reach the inbox, your subscribers don’t see or interact with them, rendering your campaigns ineffective. The time, effort, and resources invested in content creation, list management, and campaign planning are wasted when your emails don’t reach their destination.
Steps to follow to clean your email list:
Regularly monitor spam complaint rates:
To combat rising spam complaints, constantly monitor your complaint rates. Most email marketing platforms offer tools to track spam complaints and other key metrics. By monitoring these numbers, you can quickly identify rising complaint rates and take corrective action before your sender reputation is seriously damaged.