Being the first to purchase an item is a source of value because people like to have things that no one else does. That’s why you should offer users early access to your newest products, so they can have the first chance to buy them. And visitors will be excited to take the opportunity if you offer them the chance to be a part of an exclusive “club.”
The popup template below is a great example of this approach. It offers users the chance to join a special club and get 10% off.
You can also use the same technique to promote your seasonal sale and guide users towards products they might want, like this template does:
Another idea is to build your email list by targeting your first-time users.
Our next example asks visitors whether mobiel nummer australië whatsapp they’re “New Here?” and offers them the chance to “be the first to hear about new products & offers.” This popup taps into the desire to stand out from the crowd by getting access to things that no one else has.
2.4. A compelling offer
A discount is a very powerful incentive to buy something—that’s why sales are so popular within ecommerce and traditional brick-and-mortar stores.
The most popular type of monetary discount is the X-percent off deal. Here’s an example:
Popup with a compelling offer
Let’s see another example. With a playful copy and great design, the popup below offers $25 off the visitor’s first purchase.
A popup offering $25 off
3. Handling objections and fears
Now that we’ve gone over the four main ways of including a motivating value proposition in your popups, it’s time to go over some other useful messages.