Influencer Marketing
Posted: Wed Dec 18, 2024 4:02 am
Nowadays, it has become very common for companies to turn to certain important figures to promote and boost their products or services on social networks, so that the impact of advertising is greater.
Influencers who work with tourism have caused a great stir on social media , since by transmitting their experience they become direct exponents, who manage to transmit such emotion that allows the audience to live it with them, becoming the best travel guides.
Another way to use this type of collaboration is to offer a prize local marketing email list that the influencer will promote on their social networks, saying that they have enjoyed this service through your agency, in addition to using different hashtags that mention the agency. Or run a raffle from the influencer's profile.
Influencer campaigns in tourism that have been carried out through YouTube, bloggers and social networks such as Instagram are the ones that have achieved the greatest notoriety. Below we will give a brief explanation of how this strategy works on each of the social networks:
Youtube
Through Youtube, you can create a tourism channel and start uploading videos. From there, influencers can use the comments section to start interacting with the public, offering their advice and opinions. The influencers used in this type of social network are known as youtubers.
Facebook
Facebook can be useful for tourism influencers to show their images, videos and information related to tourism , as long as they respect the policies of Facebook and your Fan Page or profile.
Instagram
Influencer marketing for tourism is favored by the ease that this page offers to publish images and short videos. This advantage is used to publish photos with a short description, and best of all, with a hashtag that allows your brand to be linked to them through the different search criteria provided by Instagram.
Twitter
Due to the functionality of Twitter, tourism influencers can convey short and concise messages through which they can convey offers, newsletters, packages, etc.
Snapchat
This tool allows the publication of short 10-second videos, which are used as quick advertising, which has proven to be more effective than a billboard , and also turns out to be much more economical.
It is important to mention that if you choose to include influencer marketing in your strategy, you must make sure that the influencer's audience is your target audience so that it fits perfectly with your brand.
Paid Ads
Paid Aids is also known as paid media, and is the name given to all media in which the advertiser must pay when publishing their ads.
It is a technique used by many large companies to achieve greater visibility, which is quickly achieved due to the huge mass of users that can be moved by this type of proposal. This causes a multiplier effect when launching the same campaign through different media.
Influencers who work with tourism have caused a great stir on social media , since by transmitting their experience they become direct exponents, who manage to transmit such emotion that allows the audience to live it with them, becoming the best travel guides.
Another way to use this type of collaboration is to offer a prize local marketing email list that the influencer will promote on their social networks, saying that they have enjoyed this service through your agency, in addition to using different hashtags that mention the agency. Or run a raffle from the influencer's profile.
Influencer campaigns in tourism that have been carried out through YouTube, bloggers and social networks such as Instagram are the ones that have achieved the greatest notoriety. Below we will give a brief explanation of how this strategy works on each of the social networks:
Youtube
Through Youtube, you can create a tourism channel and start uploading videos. From there, influencers can use the comments section to start interacting with the public, offering their advice and opinions. The influencers used in this type of social network are known as youtubers.
Facebook can be useful for tourism influencers to show their images, videos and information related to tourism , as long as they respect the policies of Facebook and your Fan Page or profile.
Influencer marketing for tourism is favored by the ease that this page offers to publish images and short videos. This advantage is used to publish photos with a short description, and best of all, with a hashtag that allows your brand to be linked to them through the different search criteria provided by Instagram.
Due to the functionality of Twitter, tourism influencers can convey short and concise messages through which they can convey offers, newsletters, packages, etc.
Snapchat
This tool allows the publication of short 10-second videos, which are used as quick advertising, which has proven to be more effective than a billboard , and also turns out to be much more economical.
It is important to mention that if you choose to include influencer marketing in your strategy, you must make sure that the influencer's audience is your target audience so that it fits perfectly with your brand.
Paid Ads
Paid Aids is also known as paid media, and is the name given to all media in which the advertiser must pay when publishing their ads.
It is a technique used by many large companies to achieve greater visibility, which is quickly achieved due to the huge mass of users that can be moved by this type of proposal. This causes a multiplier effect when launching the same campaign through different media.