The lead base doubled
Posted: Wed Dec 18, 2024 3:57 am
They quickly realized that the root of the problem was that they were not treating each person in their database correctly; that is, they were not carrying out segmented Educational Marketing strategies and, consequently, they were losing the possibility of gaining more enrolled students.
The solution that Impacta found was to use a method that would allow it to direct its Educational Marketing strategies in a segmented way, so it decided to create automation flows to guide potential students through the purchasing process , so they could speed up their purchasing decision, and of course enroll with Impacta.
By applying marketing automation, Impacta not only has access to the lead's email, name and phone number, but can also see the entire path taken during their stage as a potential client. This undoubtedly helped them improve their educational marketing strategies, and the rest of the actions from then on were, of course, more personalized .
And not only that, but with marketing automation, Impacta, as in the previous case, was able to easily find out more precise details about its potential student client. They knew, for example, the most effective actions, the least effective ones, the desires of their potential clients, what stage of the purchasing process they were in, etc.
After some time building targeted content and applying the right Educational Marketing Strategies, Impacta emerged as the winner and these were its results:
Your contact base ready to enroll increased by 70% .
Because Educational Marketing strategies are being directed small business email list correctly and to the right person, 80% of prospects are enrolling .
The acquisition cost per student was reduced by 30% .
Turnover increased by 10 points compared to last year.
Ecole hôtelière de Lausanne (EHL)
This hotel school is a university-based institution located in Switzerland that has positioned itself as a benchmark in the industry worldwide. Its main objective is to prepare its students academically for international hotel management.
Because of their reputation in the industry, traffic generation was not a problem; on the contrary, the difficulty was that they were not generating opportunities to convert traffic into leads and leads into enrolled students.
Despite making great efforts and traveling to different countries to try to attract students, and despite the fact that they could generate real sales opportunities, the inability to filter out interested students from those who were not was generating high costs in student acquisition.
Not to mention that the poor alignment between Marketing and Sales was preventing prospects from being treated correctly and, therefore, adding negative points to the Educational Marketing Strategies they were applying.
Already a recognized academic training school in Europe, they wanted to extend their positioning to Asia and America.
For all these reasons, they began to create an Educational Marketing strategy based on organic positioning ( SEO ). Meanwhile, they were working to create their Buyer Persona, in order to know who their target audience was in this new market.
The solution that Impacta found was to use a method that would allow it to direct its Educational Marketing strategies in a segmented way, so it decided to create automation flows to guide potential students through the purchasing process , so they could speed up their purchasing decision, and of course enroll with Impacta.
By applying marketing automation, Impacta not only has access to the lead's email, name and phone number, but can also see the entire path taken during their stage as a potential client. This undoubtedly helped them improve their educational marketing strategies, and the rest of the actions from then on were, of course, more personalized .
And not only that, but with marketing automation, Impacta, as in the previous case, was able to easily find out more precise details about its potential student client. They knew, for example, the most effective actions, the least effective ones, the desires of their potential clients, what stage of the purchasing process they were in, etc.
After some time building targeted content and applying the right Educational Marketing Strategies, Impacta emerged as the winner and these were its results:
Your contact base ready to enroll increased by 70% .
Because Educational Marketing strategies are being directed small business email list correctly and to the right person, 80% of prospects are enrolling .
The acquisition cost per student was reduced by 30% .
Turnover increased by 10 points compared to last year.
Ecole hôtelière de Lausanne (EHL)
This hotel school is a university-based institution located in Switzerland that has positioned itself as a benchmark in the industry worldwide. Its main objective is to prepare its students academically for international hotel management.
Because of their reputation in the industry, traffic generation was not a problem; on the contrary, the difficulty was that they were not generating opportunities to convert traffic into leads and leads into enrolled students.
Despite making great efforts and traveling to different countries to try to attract students, and despite the fact that they could generate real sales opportunities, the inability to filter out interested students from those who were not was generating high costs in student acquisition.
Not to mention that the poor alignment between Marketing and Sales was preventing prospects from being treated correctly and, therefore, adding negative points to the Educational Marketing Strategies they were applying.
Already a recognized academic training school in Europe, they wanted to extend their positioning to Asia and America.
For all these reasons, they began to create an Educational Marketing strategy based on organic positioning ( SEO ). Meanwhile, they were working to create their Buyer Persona, in order to know who their target audience was in this new market.