By applying the right pop-up use cases for each segment, you’ve already won half the battle of building strong customer relationships and growing your average customer value.
1. Blog article visitors
Blog article visitors are usually “problem aware.”
They’ve come to your site to mexico whatsapp numbers read about a problem they have (like you’re doing with this guide). Usually, visitors are still researching at this point, and they won’t be ready to buy until they find the right solution for their problem.
Your goal is to help them gain the insight they need for their problem and offer possible solutions. You can do this by recommending a free ebook that offers more information on the subject they’re reading about.
For example, if you have an article about “running tips for beginners,” you could also promote a free ebook that gives tips on how to choose running shoes.
For more ideas, read this article on how to use popups in your blog.
Visitors who land on your homepage are usually aware of the solution to their problem and are searching for definitive options.
For example, they might have come from a Google search. Or they could’ve read one of your blog posts and then decided to check out your products.
At this stage, your goal is to show them the best products that you have for solving their problem. And you want to make this process as smooth as possible.
A conversational popup is a great way to do that!