Technological advances, the Internet and the need for competitiveness have, to some extent, forced companies in the financial sector to rethink the way they reach their current and potential customers .
Although many people, especially those not directly involved with this type of business, think that it is difficult to find new and imaginative ideas that lead to conversions, this is not the case.
Today we will give you ten absolutely epic examples of companies that have used marketing for banks successfully. This also proves that any type of industry can make creative and innovative campaigns if approached from the right angle .
Take a look at the ten we have selected:
10 examples of financial marketing that revolutionized the sector
As we have already mentioned, the way in which companies contact their customers has undergone changes since the advent of the Internet, and not only in the economic context.
In fact, companies that have always been more traditional by communication email list definition, such as banks and other financial institutions, are using the possibilities offered by the cloud to manage their operations . Previously, these operations could only be carried out in a physical branch or office.
Fortunately, this new reality has allowed companies in the sector to implement some very creative advertising initiatives with great viral impact, as well as to exploit content marketing. A sector that was considered traditional has been transformed into a renewed sector, fresher, and even closer to the customer.
What is the key? Inbound Marketing
According to the results of the “ State of Inbound 2018 ”, 75% of companies use the inbound methodology to increase conversion and boost their sales opportunities. A trend that will continue to grow in the coming months.
75% of organizations use inbound marketing strategies to increase conversions and sales opportunities.
Inbound Marketing was born to respond to changes in consumer behavior . Consumers are no longer mere passive recipients and are increasingly less likely to accept classic campaigns and advertising interruptions from traditional media.
Now, what the consumer wants is to encounter the brand in a natural way, without interruptions, and interact with it freely.