share of voice by reach
Share of voice by reach and location; source: Determ
Share of voice by interactions
The number of interactions usually australia number for whatsapp signifies the degree to which a certain content type resonates with the target audience. A particular campaign can reach a huge number of people and it may be mentioned a number of times. But your target audience may not feel the urge to interact with it which is also an incredibly useful information for your marketing team. It may direct your social media and content strategy in the long run. Let’s see how our example brands stand when we take interactions into account:
Share of voice by interactions and influence score; source: Determ
Nike rules the market again with 89% of interactions belonging to their mentions. Under Armour wasn’t shown in the chart at all, which signifies that their mentions provoke very few interactions within the online world – again, something to work on, potentially.