Zero-party data, video & 4 more B2B marketing trends for
Posted: Tue Dec 17, 2024 8:29 am
From the evolution of demand generation to the growing impact of video and AI, it’s time to look ahead to 2025. Whether you’re a seasoned marketer or just curious about what’s happening, this article will give you a fresh perspective on the future of B2B marketing.
1. Demand gen continues to evolve
Demand generation (demand gen) has been a core part of B2B marketing for years, but the approach is slowly changing. In 2025, it’s no longer just about achieving a first touch point and staying top of mind . It’s also about creating valuable, lasting interactions throughout the entire process from people who are not yet aware of their problem to people who already have a purchase intent. This means that as a marketer, you:
should invest more in content specifically aimed at building trust, such as case studies and testimonials.
should invest more in content that stands out among all sms gateway bulgaria the LinkedIn violence of today. Make statements and be the thought leader of your street.
must focus more on personalized campaigns that guide leads further down the funnel by being valuable.
should primarily use data to understand where potential customers are in the purchasing process. And then act on this.
Tip : Make sure your campaigns don’t just collect leads, but also build relationships with prospects by providing them with relevant information at the right time. Become the thought leader in your industry. Thought leadership isn’t a specific form of content. It’s a long-term strategy that positions you or your brand as an authority in your industry. The key? Bringing your unique perspective, experience, and expertise to your audience in an authentic, valuable, and consistent way.
2. Video remains indispensable, but now more interactive on the activation channels
Video has been a powerful tool in B2B marketing for years, but in 2025 the focus will change. Short-form content, such as videos of up to 60 seconds, will become increasingly important on business platforms such as LinkedIn. Think of short product demos or customer cases in a vertical format, aimed at quick, professional insights. At Klik Digital we call this TikTokification. This has to do with the changing consumer and the amount of content that is presented to them today.
1. Demand gen continues to evolve
Demand generation (demand gen) has been a core part of B2B marketing for years, but the approach is slowly changing. In 2025, it’s no longer just about achieving a first touch point and staying top of mind . It’s also about creating valuable, lasting interactions throughout the entire process from people who are not yet aware of their problem to people who already have a purchase intent. This means that as a marketer, you:
should invest more in content specifically aimed at building trust, such as case studies and testimonials.
should invest more in content that stands out among all sms gateway bulgaria the LinkedIn violence of today. Make statements and be the thought leader of your street.
must focus more on personalized campaigns that guide leads further down the funnel by being valuable.
should primarily use data to understand where potential customers are in the purchasing process. And then act on this.
Tip : Make sure your campaigns don’t just collect leads, but also build relationships with prospects by providing them with relevant information at the right time. Become the thought leader in your industry. Thought leadership isn’t a specific form of content. It’s a long-term strategy that positions you or your brand as an authority in your industry. The key? Bringing your unique perspective, experience, and expertise to your audience in an authentic, valuable, and consistent way.
2. Video remains indispensable, but now more interactive on the activation channels
Video has been a powerful tool in B2B marketing for years, but in 2025 the focus will change. Short-form content, such as videos of up to 60 seconds, will become increasingly important on business platforms such as LinkedIn. Think of short product demos or customer cases in a vertical format, aimed at quick, professional insights. At Klik Digital we call this TikTokification. This has to do with the changing consumer and the amount of content that is presented to them today.