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Setting up WordPress in a multilingual format: these are the advantages
Setting up WordPress as bilingual or multilingual offers many new zealand phone number data advantages. Depending on your company's focus, you can expand your target group, increase your SEO ranking and improve your image.
Improve SEO positioning with multilingual WordPress
Multilingual content is particularly welcomed by major search engines, as they consider it to be independent content. This gives you the opportunity not only to provide more search results, but also to additionally issue search results in the respective user language . With a multilingual and search engine-optimized website, you will reach international markets and increase traffic to your site.
Setting up WordPress to be multilingual and expanding your target group
Better visibility in multilingual search engines allows you to access international markets. Addressing users in their native language also makes them feel more comfortable and addressed on a multilingual WordPress website. This can positively influence key figures such as conversion rate, bounce rate and time spent on site.
Gaining trust with WordPress multilingual
Addressing visitors in their native language not only provides a better user experience, but also builds trust and a better image for your company. A multilingual WordPress website usually gives a more professional image to users, provided that the translations are of quality. This makes it easier and faster to convert these visitors into potential customers.
How to Know if You Need a Multilingual WordPress Website
In addition to internal data like the language used by customers for support requests and sales revenue in each country, you can use Google Analytics to see if it’s worth setting up WordPress in multiple languages. To do this, simply select “Audience > Geographic Information > Language” and “Audience > Geographic Information > Location” from the menu. The former is based on the browser language set by visitors, while the latter accesses the location. If you already have some visitors, these numbers can be increased with a multilingual WordPress website.
Advice
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Here's what to look for in a multilingual WordPress website
Whether you're using a WordPress multisite installation or a plugin, you should consider the following points before using WordPress multilingually:
The correct URL structure
Before setting up a WordPress site as multilingual, you should consider the URL structure you want to use . In addition to a top-level domain or subdomain, you may also want to consider a subdirectory.
Top Level Domain
https://www.example.de/
https://www.example.com/
https://www.example.es/
Using top-level domains is the most elaborate way to set up a multilingual WordPress website. Each country has its own website , which also brings its own SEO strategy and increased page strength. Consequently, more work needs to be done on the individual pages. A multilingual WordPress website can be set up with a multisite installation and domain mapping or as a standalone installation.