CRM stands for Customer Relationship Management. These tools are geared towards sales management, customer service, marketing and after-sales service.
These software programs allow the use of collected and stored data to track each interaction with a company's current and potential customers, focusing on customer satisfaction and loyalty.
And while software capabilities may vary , they are estonia email list 154781 contact leads generally referred to as CRMs.
3 most used CRM softwares in LATAM and their features
Now, there are various CRM softwares according to the Marketing Tools LATAM 2019 report carried out by Rock Content, among the softwares most used by companies that year, we find on the list:
1. Zoho CRM
Zoho CRM is a cloud-based management software that allows its users to connect from anywhere.
This tool centralizes marketing, sales, service, support and management processes. Zoho is suitable for small and medium-sized businesses due to its low cost and ease of use. Its features include:
Automating routine tasks (such as scheduling sales meetings, sending follow-up emails, etc.) to streamline the overall process and allow the sales force to focus on more productive and detailed work;
sales process management based on a sales action plan ;
omnichannel communication through emails, telephony, social networks , live chats, forms, web conferences and self-service portals. To then centralize the information and manage the interaction data;
the creation of reports , analysis, graphs, anomaly detectors, comparators, target meters, among others;
constant training of the sales team for the proper use of the tool;
Increasing salespeople productivity with accurate predictions about current performance and the company's future potential;
the collaboration of the entire team as it facilitates communication and allows working from anywhere.
In this way, the company's sales team has the ability to maintain contextualized and meaningful conversations with its clients and leads , close more sales, conduct more assertive prospecting , have more control and knowledge of the company's current sales situation, among others.
In addition, Zoho CRM was the winner of PCMag's 2019 Business Choice Awards for CRM software , placing it highly among experts.