Top of mind: how to keep your company name in the minds of consumers
Posted: Tue Dec 17, 2024 6:56 am
Being at the top of the public's mind does not necessarily mean being a market leader, but that relationship often exists. Achieving this status means taking actions that range from investing in branding to being present in people's daily lives.
When a brand is so deeply rooted in people's minds that it replaces the product category it is part of, we can say that it has reached top of mind!
When you get hurt, do you look for bandages or band-aids? Of course, it depends on the country you are in:
When you brush your teeth, do you use toothpaste or Colgate?
These are just a few of the top-of-mind brands, those at el salvador email list 277320 contact leads the top of the minds of their customers and also potential consumers.
These brands not only become a reference in their niches of action , but also in other related spaces, when the objective is to communicate the company's values .
As in the case of Natura, a Brazilian cosmetics brand with a global presence, present in the debate on sustainable media.
You must be asking yourself: how to do that? In this text we brought you an overview of this expression, its importance, what are the fundamental steps in its search and why to support brands that have already become a reference.
What does the expression "Top of Mind" mean?
Translated literally, the term "top of mind" means "top of the mind". In a colloquial Spanish expression, we could understand it as: "on the tip of the tongue" . In this way, they are the brands that easily come to the consumer's mind.
We can run some tests: what is the first brand that comes to mind when you think of soda? And what about polishing sponges?
Coca-Cola and Bombril, respectively, are brands that are very well positioned in their niches and probably came to mind right now.
There are several factors that contribute to this, such as national coverage, in-depth knowledge of the buyer persona , and reinforcements in brand and audience identity.
For now, we are going to focus on the importance of creating strategies to become a top-of-mind brand.
What is the importance of being a Top of Mind company?
We live in an age of excess. We have access to information 24 hours a day, 7 days a week, and everything is at the palm of our hands.
When a brand is so deeply rooted in people's minds that it replaces the product category it is part of, we can say that it has reached top of mind!
When you get hurt, do you look for bandages or band-aids? Of course, it depends on the country you are in:
When you brush your teeth, do you use toothpaste or Colgate?
These are just a few of the top-of-mind brands, those at el salvador email list 277320 contact leads the top of the minds of their customers and also potential consumers.
These brands not only become a reference in their niches of action , but also in other related spaces, when the objective is to communicate the company's values .
As in the case of Natura, a Brazilian cosmetics brand with a global presence, present in the debate on sustainable media.
You must be asking yourself: how to do that? In this text we brought you an overview of this expression, its importance, what are the fundamental steps in its search and why to support brands that have already become a reference.
What does the expression "Top of Mind" mean?
Translated literally, the term "top of mind" means "top of the mind". In a colloquial Spanish expression, we could understand it as: "on the tip of the tongue" . In this way, they are the brands that easily come to the consumer's mind.
We can run some tests: what is the first brand that comes to mind when you think of soda? And what about polishing sponges?
Coca-Cola and Bombril, respectively, are brands that are very well positioned in their niches and probably came to mind right now.
There are several factors that contribute to this, such as national coverage, in-depth knowledge of the buyer persona , and reinforcements in brand and audience identity.
For now, we are going to focus on the importance of creating strategies to become a top-of-mind brand.
What is the importance of being a Top of Mind company?
We live in an age of excess. We have access to information 24 hours a day, 7 days a week, and everything is at the palm of our hands.