What are the 10 most valuable Mexican brands and how did they become so successful?
Posted: Tue Dec 17, 2024 6:39 am
Brand Finance is an online brand valuation consultancy that analyses thousands of companies each year and, in 2019, presented, through the Royalty Relief method, the ranking of the 50 most valuable Mexican brands based on their financial value.
Although Mexican brands have good numbers and strength, their value is not enough to stand out among the top companies in the global major leagues, since in the Brand Finance Global 500 2019 report only two companies from Mexico are on the list: PEMEX in 203rd place and Claro in 347th place.
According to Laurence Newell, Brand Finance Mexico advisor, this is because Mexican brands are very good at serving national and regional consumption, but not at doing so at a global level because they are focused on their target market.
In addition, the company's CEO, David Haigh, highlighted that dominican republic email list 556912 contact leads many companies, the financial analysis sector ignores tools such as marketing and misses out on the opportunities that these provide for growth and positioning.
However, despite all this, there are valuable Mexican brands. Do you want to know which ones they are and how they got there? Keep reading!
1. Mexican Petroleum (PEMEX)
PEMEX was created on June 7, 1938 by President Lázaro Cárdenas del Río and established as a state-owned company for the exploration, exploitation, refining, transportation and marketing of oil and natural gas in Mexico.
During 2013, during the presidency of Enrique Peña Nieto, the energy reform was enacted to increase the country's oil production and reserves, as well as to strengthen the leadership of the Mexican State as owner and regulator of the oil industry.
By 2017, PEMEX was positioned as a valuable brand according to the Brand Finance Global 500 2017 analysis and for 2019.
It was declared the most valuable brand in Mexico with a value of 9.01 billion dollars and a 22% increase in its value compared to 2018.
pemex most valuable brands
2. Of course
It is a telecommunications services brand founded in 2003, owned by the company América Móvil and in the possession of Grupo Carso together with Telcel, Telmex and Telesites, whose majority shareholder is Carlos Slim.
Its excellent services, good coverage, technological advances and closeness to its customers have allowed it to position itself as one of the most successful brands in all of Latin America and, of course, in Mexico.
So much so that Brand Finance statistics position it as the number two company in the ranking of the most valuable in Mexico with a value of 5,931 million dollars and, as we mentioned above, it is in position 347 in the global ranking.
Although Mexican brands have good numbers and strength, their value is not enough to stand out among the top companies in the global major leagues, since in the Brand Finance Global 500 2019 report only two companies from Mexico are on the list: PEMEX in 203rd place and Claro in 347th place.
According to Laurence Newell, Brand Finance Mexico advisor, this is because Mexican brands are very good at serving national and regional consumption, but not at doing so at a global level because they are focused on their target market.
In addition, the company's CEO, David Haigh, highlighted that dominican republic email list 556912 contact leads many companies, the financial analysis sector ignores tools such as marketing and misses out on the opportunities that these provide for growth and positioning.
However, despite all this, there are valuable Mexican brands. Do you want to know which ones they are and how they got there? Keep reading!
1. Mexican Petroleum (PEMEX)
PEMEX was created on June 7, 1938 by President Lázaro Cárdenas del Río and established as a state-owned company for the exploration, exploitation, refining, transportation and marketing of oil and natural gas in Mexico.
During 2013, during the presidency of Enrique Peña Nieto, the energy reform was enacted to increase the country's oil production and reserves, as well as to strengthen the leadership of the Mexican State as owner and regulator of the oil industry.
By 2017, PEMEX was positioned as a valuable brand according to the Brand Finance Global 500 2017 analysis and for 2019.
It was declared the most valuable brand in Mexico with a value of 9.01 billion dollars and a 22% increase in its value compared to 2018.
pemex most valuable brands
2. Of course
It is a telecommunications services brand founded in 2003, owned by the company América Móvil and in the possession of Grupo Carso together with Telcel, Telmex and Telesites, whose majority shareholder is Carlos Slim.
Its excellent services, good coverage, technological advances and closeness to its customers have allowed it to position itself as one of the most successful brands in all of Latin America and, of course, in Mexico.
So much so that Brand Finance statistics position it as the number two company in the ranking of the most valuable in Mexico with a value of 5,931 million dollars and, as we mentioned above, it is in position 347 in the global ranking.