Although the trend is towards growth, the numbers speak for themselves: the SaaS (Software as a Service) model is still in its infancy in Spain. According to the 2009 IDC report on the penetration of the SaaS model in our country, only 22% of companies are aware of it, and only 6% use it. The positive side is that 89% of companies that have some component of the SaaS model continue to use it .
As for future prospects, the same report estimates that by 2012, 18% of Spanish companies will use the SaaS model and 59% will know what it consists of. The future therefore looks promising.
However, companies car owner data are still quite reluctant to adopt a model that they do not fully understand.
The SaaS model is based on overcoming the software model based on the purchase of licenses and ownership of the software . Many of us believe that this model is already obsolete and that what companies should buy are services, not products. Value-added services that solve business problems and focus on the business.
This model, which is, as expected, much more established in the US, is slowly penetrating Spain.
Customers' reluctance to adopt this model is basically threefold:
1. Geolocation: Where is my data?
2. Security: How do I know my data will be safe?
3. Recurring payment: Why do I have to pay every year for something I already have?
The first of the objections that companies raise against the SaaS model is perhaps the easiest to refute intellectually, although the most difficult to overcome emotionally. We can all understand that it does not matter where a company's data is physically located as long as it is accessible in the form and manner desired. And yet, many businessmen are still psychologically reluctant to cede management of corporate data to third-party companies. It is, as I say, a psychological issue, whose main influencing factor is fear of the (apparent) lack of control over corporate information. Against this feeling, this perception, the only remedy is time and evangelization of the model.