Interactive videos are digital content that, thanks to information and communication technology resources, allow interaction with the user through an immersive experience.
This type of format is very useful for increasing audience engagement and also provides several benefits to companies, including much more data so that sales and marketing teams can improve their performance.
When we talk about interactive videos, it is very likely that the first thing that comes to mind is the episode "Bandersnatch" from the Black Mirror series, due to the popularity that the Netflix production has achieved, becoming a reference point for innovation in this segment.
The episode features several moments of interaction with the viewer, who can choose between five different endings.
Despite being considered a recent technology, interactive democratic republic of the congo email list 243504 contact leads content is not something new and, in addition, there has always been interest in improving this interaction in the most diverse media.
This modality was widely used on television in game shows and reality shows.
But, as expected, the Internet has exponentially increased the level of interaction. From social networks and the possibility of reacting and commenting on posts, participating in online surveys, to interactive videos.
For those who want to stay up to date and care about constantly innovating their Marketing strategy, it is very important to stay alert to all these new possibilities of using videos to boost a brand .
So, check out everything you'll find in this special interactive video post we've put together to help you on this mission!
What are interactive videos?
Advantages of using interactive videos
How interactive videos fit into your marketing strategy
Examples of interactive videos.
Let's go together to learn more about the topic!
What are interactive videos?
Who doesn't like to have control in their hands? It's not new that communication vehicles are looking for more interaction with the public, so it's not surprising that interactive videos have now joined the story.
But what are interactive videos after all?
In a very simplistic way, we can define them as digital videos that support user interaction . If we think of a comparison with its predecessor, linear video, we can better see this evolution.
Let's think about the differences with linear videos in a practical way: up until then, the viewer could pause, play, speed up and jump to another point in the video. That was the maximum influence one could have on the film.
With interactive videos, however, the user is able to define the direction, the following scenes, the continuity and the result of the content, which means a truly gigantic leap, since in the previous modality their role was only that of a simple spectator.
That is to say, I stop being a mere passive consumer of videos and become, in a certain way, a co-producer of the material with which I am interacting.