4. Consult Professionals
Gamification can be difficult, and poorly colombia phone number library designed marketing ploys happen more often than you might think. You can get the most out of gamified environments by using products and services from companies that specialize in creating gamification programs.
5 Things to Consider When Developing Your Gamification Marketing Strategy
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To summarize briefly, here are the 5 most important points to consider before integrating gamification techniques into your marketing strategy or internal company communications:
1. Incentive
Is there a valid reason to introduce gamification and, if so, is there a strong incentive to make it successful?
Whether it’s rewarding users with improved status, access to new content, or simply free stuff, being clear about how you plan to motivate your audience is a vital gamification technique.
2. Process
Are there existing processes that can be implemented and if not, how will the gamification of your products, services or content be managed?
If you can identify the activity your users are currently performing and ‘gamify’ it, you can add immediate value. Alternatively, if you’re trying to convert your users to new behaviour, make sure the gamification process is easy for them to buy into.
3. Context
The right audience on the right platform?