The current context demands around the world
Posted: Tue Dec 17, 2024 4:46 am
In a rapidly changing world, delivering creatively compelling and relevant messages can be a real challenge. In that sense, tools like Director Mix give marketers new ways to bring their ideas to life. Learn about the lessons learned from campaigns carried out by Grupo Bimbo in Mexico, Tarjeta Cencosud in Argentina and Bancolombia.
Generating content that aligns with the changing interests and concerns of consumers has become one of the biggest challenges for marketers. It is about achieving a balance between relevance and sensitivity that
In a scenario that has become more complex due to the Covid-19 pandemic, personalized creatives at multiple levels - audio, text, images, audiences - appear to be among the best allies: rapid and scalable personalization allows for thousands of variations of video ads that stand out for their effectiveness.
This was confirmed by Tarjeta Cencosud, Grupo Bimbo and Bancolombia, who cash app database turned to Director Mix at the end of 2020 to create multiple versions of videos, customized based on the different interests of their different audiences. Below, we share the three main lessons learned from the campaigns .
►1. Personalize content for your audiences
To personalize a large number of videos and create content without losing quality, it is necessary to know consumers in depth and understand their preferences. With the idea of better assisting people in relation to their finances, Bancolombia turned to audiences related to topics such as savings, basic expenses, “small expenses,” goals and budget, to generate, thanks to Director Mix, 54 versions of personalized videos .
And to create this personalized content, the bank used first-party audiences : this information allowed the bank to better understand what its customers like and dislike, in order to then expand its reach with remarketing audiences. Based on interests and behaviors, this segmentation resulted in more than 19 million impressions. The most prominent themes were “savings” and “goals,” with a view-through rate (VTR) of close to 55%.
Another brand that recognized the importance of personalizing audiences was Grupo Bimbo, which sought to reach new consumers in Mexico with its premium product Golden Nuts Select. To do so, it identified the interests and hobbies of its main audience and then created 35 personalized ads for each of them.
And, in Argentina, Tarjeta Cencosud generated 42 personalized videos with financial offers using Director Mix, based on the detection of 21 topics (such as shopping, travel, finance, home and garden), 22 audiences and 45 keywords.
Generating content that aligns with the changing interests and concerns of consumers has become one of the biggest challenges for marketers. It is about achieving a balance between relevance and sensitivity that
In a scenario that has become more complex due to the Covid-19 pandemic, personalized creatives at multiple levels - audio, text, images, audiences - appear to be among the best allies: rapid and scalable personalization allows for thousands of variations of video ads that stand out for their effectiveness.
This was confirmed by Tarjeta Cencosud, Grupo Bimbo and Bancolombia, who cash app database turned to Director Mix at the end of 2020 to create multiple versions of videos, customized based on the different interests of their different audiences. Below, we share the three main lessons learned from the campaigns .
►1. Personalize content for your audiences
To personalize a large number of videos and create content without losing quality, it is necessary to know consumers in depth and understand their preferences. With the idea of better assisting people in relation to their finances, Bancolombia turned to audiences related to topics such as savings, basic expenses, “small expenses,” goals and budget, to generate, thanks to Director Mix, 54 versions of personalized videos .
And to create this personalized content, the bank used first-party audiences : this information allowed the bank to better understand what its customers like and dislike, in order to then expand its reach with remarketing audiences. Based on interests and behaviors, this segmentation resulted in more than 19 million impressions. The most prominent themes were “savings” and “goals,” with a view-through rate (VTR) of close to 55%.
Another brand that recognized the importance of personalizing audiences was Grupo Bimbo, which sought to reach new consumers in Mexico with its premium product Golden Nuts Select. To do so, it identified the interests and hobbies of its main audience and then created 35 personalized ads for each of them.
And, in Argentina, Tarjeta Cencosud generated 42 personalized videos with financial offers using Director Mix, based on the detection of 21 topics (such as shopping, travel, finance, home and garden), 22 audiences and 45 keywords.